House of the Day: 524 3rd Street


When Albert Einstein said, “The definition of insanity is doing the same thing over and over again and expecting different results,” he might well have been anticipating the drawn-out marketing campaign for 524 3rd Street. The limestone house hit the market in early 2008 with a price tag of $3,225,000. By the spring of 2009, it was down to $3,000,000, but still no takers. By the spring of this year, it was down to $2,600,000. After disappearing for a few months, the listing popped up again just before Christmas with the same asking price and, unbelievably, the same depressing photos. If a house doesn’t sell for three years and the listing has dark, cluttered photos, spend a couple of hundred bucks for a new shoot. Especially if it’s actually a nice house like this one. Seems like Broker 101 to us.
524 3rd Street [Brown Harris Stevens] GMAP P*Shark
HOTD 4/21/09: 524 3rd Street [Brownstoner]
HOTD 3/11/08: 524 3rd Street [Brownstoner]

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