State of the Brownstoner Marketplace
When the Brownstoner Marketplace launched back in July, we were optimistic but had no idea what to expect. The listing platform’s performance in January, though, was a big inflection point. After attracting buy-in from the likes of Fillmore, Apartmentsandlofts.com, Warren Lewis and Ideal Properties back in the Fall, Brown Harris Stevens and Halstead came on…
When the Brownstoner Marketplace launched back in July, we were optimistic but had no idea what to expect. The listing platform’s performance in January, though, was a big inflection point. After attracting buy-in from the likes of Fillmore, Apartmentsandlofts.com, Warren Lewis and Ideal Properties back in the Fall, Brown Harris Stevens and Halstead came on board last month and the section’s pageviews continued their upward trend, topping out at over 400,000 impressions for the month. (Traffic is split pretty evenly between rentals and sales.)
Having the listings in place also allows us to start generating some interesting data on what readers are interested in. Below, for example, is a list of the ten most popular neighborhoods based on the number of times properties were viewed.
1. Park Slope
2. Carroll Gardens
3. Brooklyn Heights
4. Fort Greene
5. Cobble Hill
6. Williamsburg
7. Windsor Terrace
8. Prospect Heights
9. Bedford Stuyvesant
10. Clinton Hill
Thanks to all the firms and brokers who have supported the Marketplace to date. We look forward to continuing to improve the functionality of the platform and to raise the visibility of the properties on it. If you are interested in having your firm set up a direct feed, please send an email to marketplace@brownstoner.com.
Brooklyndreamland:
On Streeteasy, their most popular searches with regard to Brooklyn are “Brooklyn Heights Co-ops” and “Park Slope co-ops”
So seems you might just be upset your neighborhood isn’t at the top of the list or something? Streeteasy has a MUCH wider audience and it’s still showing very similar findings to this very casual statistic, which you seem to take extremely seriously for some reason.
I just feel that the top ten is not really informative. It is certainly not new information, there is no news there. And it is somewhat influenced by the stories on the website that primarily revolve around those ten neighborhoods.
Why are the top ten listings “a bunch of crap?” They are just statisstics, representative of views, nothing more, nothing less.
Would the functionality upgrade include floorplans?
the page view numbers would be lower if you didn’t default the links for the open house picks, etc., rather than the realtors’ pages. just saying.
By daveinbedstuy on February 1, 2011 2:22 PM
“It’s a business. Reality, not dreamland.”
I understand that it is a business, I just think that the article is a tad self serving and really not of much interest, especially given how many people on this blog complain about the Marketplace listings. Also the top ten neighborhood info is just a bunch of crap, what kind of useless statistic is that?
Nice job B’stoner. Building a sell-side business off the backs of your buy-side posse. Who knew?
I wonder what percentage of these pageviews are referred from links on the main Brownstoner blogs (e.g., the HOTD, ROTD, etc.), as I would not count those are being particularly meaningful as a sign of the adoption of the marketplace as a place to find listings. (They do offer a good way of marketing the marketplace, so people begin to use it as a place to look for listings — but their success will need to be measured over time.) For what its worth, given the absence of a true MLS in Brooklyn, I think the marketplace is a good resource to capture different listings, and hopefully as its search functionality is improved, it will get even better.
By brooklyndreamland on February 1, 2011 2:18 PM
This seems self serving.
It’s a business. Reality, not dreamland.