Brownstoner 2009 Survey Results
We’ve owed you some results since we ran our latest reader survey a couple of weeks ago. Basically, there was very little difference between the results of the recent survey and the one we conducted back in 2007, but it’s still fun to look at. – 45% have been reading since before 2007 …
We’ve owed you some results since we ran our latest reader survey a couple of weeks ago. Basically, there was very little difference between the results of the recent survey and the one we conducted back in 2007, but it’s still fun to look at.
– 45% have been reading since before 2007
– 80% check the site at least once a day
– 45% check the site several times a day or more
– Male/female split was exactly 50/50
– 46% are in their 30s, 25% are in their 40s
– More than 95% have a college degree or higher
– Bankers and lawyers were the two highest-represented professions
– More than 60% work in Manhattan
– 70% make at least $100,000 per year
– 90% live in Brooklyn, 4% in Manhattan
– 20% of Brooklyn dwellers in Park Slope
– 59% own their own place: 53% houses, 26% co-ops, 21% condos
– 50% of renters planning to buy within next two years
– 74% of owners have fixed rate mortgages, 11% have none at all
– 30% think the Brooklyn market has already bottomed
– 50% think the market will bottom at some point in the next year
– Park Slope most favored nabe for investment over next 3-5 years
– 58% of home owners spend at least $2,500 a year on upkeep
– 49% would be willing to pay a premium for LEED certified construction
– 53% of readers have used the Forum in the past year to find a contractor
– 55% own a car
– 55% are childless, 22% have just one child, 23% have two or more
– 59% of readers with school-age children send them to public school
– 74% go out to dinner at least 3 times a month
– 35% order take-out at least 10 times a month
– 50% have used the Restaurants section to find a restaurant
– 72% have a Facebook account, 24% have a Twitter account
We’ll drop some more detailed graphics on you over the coming weeks.
I would suspect that of the childless readers, many aspire toward families+kids, for the same reason that the almost 40% of readers who rent are reading a site so focused on home ownership – they aspire toward owning.
Check, dh. I only half-read it. Just trying to roll back the child abuse.
quote:
I know Mother Earth will thank us later.
mother earth could not care any less! all of brooklyn and nyc itself and every city, the whole country even can be as green as the jolly green giant, it aint gonna make one dent in how the ecology of the Earth works. people are such sheep and so deluded into the fad of the week (the eco fascists now).
*rob*
“Sorry – thought breeder was an accurate word ”
No you didn’t. You thought it was a fun pejorative to use.
Like it or not, the majority opinion is what needs to be marketed towards. That will always be families with children.
– 55% are childless, 22% have just one child, 23% have two or more
Jester – that was the point of Snappy’s original comment – families with children are not the majority.
“Why would it be odd to point out not needing space for kids”
Because pointing out that a property does not offer something you do not need is odd.
For example:
“I love the HOTD, especially because the layout wouldn’t work for a family and I don’t have any kids.”
“The 2 bedroom coop on Remsen St. is really nice. Especially how the 2nd bedroom is off the living room and really small, because that wouldn’t work for someone with kids, which I fortunately don’t have.”
“Oh, I love the layout on this place. Especially how it would so totally not work for a family but works for people like me with no kids!”
Odd…
This blog isn’t written for our own personal amusement, if there are 800+ people responding to a one-day survey we should remember there are people watching – people who are not like us and don’t really care how colorful or amusing we are.
Like it or not, the majority opinion is what needs to be marketed towards. That will always be families with children.
My kids are in high school and middle school, and there definitely won’t be any more. Since my brood is complete, does that make me a bred?
I’m not so sure people have now all the sudden realized that the starter home idea is so risky as much as they have pared back their expectations and realized that it is, in fact possible to raise one child in less than 3000 sf.
Lots of people seem to be finding a school they like, a neighborhood they like and working with perhaps a smaller apartment than they might have in 2006.
I find this good in many ways. I know Mother Earth will thank us later.