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We’ve owed you some results since we ran our latest reader survey a couple of weeks ago. Basically, there was very little difference between the results of the recent survey and the one we conducted back in 2007, but it’s still fun to look at.
  – 45% have been reading since before 2007
  – 80% check the site at least once a day
  – 45% check the site several times a day or more
  – Male/female split was exactly 50/50
  – 46% are in their 30s, 25% are in their 40s
  – More than 95% have a college degree or higher
  – Bankers and lawyers were the two highest-represented professions
  – More than 60% work in Manhattan
  – 70% make at least $100,000 per year
  – 90% live in Brooklyn, 4% in Manhattan
  – 20% of Brooklyn dwellers in Park Slope
  – 59% own their own place: 53% houses, 26% co-ops, 21% condos
  – 50% of renters planning to buy within next two years
  – 74% of owners have fixed rate mortgages, 11% have none at all
  – 30% think the Brooklyn market has already bottomed
  – 50% think the market will bottom at some point in the next year
  – Park Slope most favored nabe for investment over next 3-5 years
  – 58% of home owners spend at least $2,500 a year on upkeep
  – 49% would be willing to pay a premium for LEED certified construction
  – 53% of readers have used the Forum in the past year to find a contractor
  – 55% own a car
  – 55% are childless, 22% have just one child, 23% have two or more
  – 59% of readers with school-age children send them to public school
  – 74% go out to dinner at least 3 times a month
  – 35% order take-out at least 10 times a month
  – 50% have used the Restaurants section to find a restaurant
  – 72% have a Facebook account, 24% have a Twitter account

We’ll drop some more detailed graphics on you over the coming weeks.


What's Your Take? Leave a Comment

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  1. DH: i’d be curious as well. my kid is likely public-school bound, but honestly, i’m going to whatever i can to avoid the school i’m actually zoned for…i just may not have any other option

  2. count me among the lawyers making less than $100k (i work for a non-profit), and my car is ’95 Oldsmobile Royale. actually don’t count me, i didn’t do the survey. what’s the percentage of readers that didn’t particpate in the survey?

  3. “Bankers and lawyers combined made up less than a quarter of respondents though…”

    Were the other 75% those omnipresent “creative professionals” I keep hearing about.

    Some really interesting stats though –

    – 59% of readers with school-age children send them to public school

    I’d be curious to see the neigborhood breakdown of this one.

  4. “DH –
    FWIW, I am a lawyer who makes under 100K and does not own a car. Not everything is at it appears.”

    I know, I know – i’m not too far removed from those groups either, not all bankers and lawyers are rich, and 100k a year isn’t even particularly rich anywho – it just proves my hypothesis that the only people who can afford to buy in Brooklyn nowadays are bankers and lawyers.

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