Brownstoner 2009 Survey Results
We’ve owed you some results since we ran our latest reader survey a couple of weeks ago. Basically, there was very little difference between the results of the recent survey and the one we conducted back in 2007, but it’s still fun to look at. – 45% have been reading since before 2007 …
We’ve owed you some results since we ran our latest reader survey a couple of weeks ago. Basically, there was very little difference between the results of the recent survey and the one we conducted back in 2007, but it’s still fun to look at.
– 45% have been reading since before 2007
– 80% check the site at least once a day
– 45% check the site several times a day or more
– Male/female split was exactly 50/50
– 46% are in their 30s, 25% are in their 40s
– More than 95% have a college degree or higher
– Bankers and lawyers were the two highest-represented professions
– More than 60% work in Manhattan
– 70% make at least $100,000 per year
– 90% live in Brooklyn, 4% in Manhattan
– 20% of Brooklyn dwellers in Park Slope
– 59% own their own place: 53% houses, 26% co-ops, 21% condos
– 50% of renters planning to buy within next two years
– 74% of owners have fixed rate mortgages, 11% have none at all
– 30% think the Brooklyn market has already bottomed
– 50% think the market will bottom at some point in the next year
– Park Slope most favored nabe for investment over next 3-5 years
– 58% of home owners spend at least $2,500 a year on upkeep
– 49% would be willing to pay a premium for LEED certified construction
– 53% of readers have used the Forum in the past year to find a contractor
– 55% own a car
– 55% are childless, 22% have just one child, 23% have two or more
– 59% of readers with school-age children send them to public school
– 74% go out to dinner at least 3 times a month
– 35% order take-out at least 10 times a month
– 50% have used the Restaurants section to find a restaurant
– 72% have a Facebook account, 24% have a Twitter account
We’ll drop some more detailed graphics on you over the coming weeks.
Also, the survey ran one day only.
You’re right, DH. After I said it I realized that I might have read that stat the wrong way…
846 respondents
Nice chunk of the pool outside the brownstone belt. Pent up demand?
***Bill Thompson for Mayor (TUESDAY!!!)***
“Have to wonder why 55% of people have stopped reading the site since 2007 though. Might be something to look into…”
55% could have started reading after 07 – didn’t read that stat the same way you did.
Would like to point out that on survey Brownstoner asked for household income….but in results is stating certain % of ‘you’ make over certain amount.
As with lots of surveys and stat /results….many things get implied that aren’t true….People are infering that income stat figure as individual income not household income which was the orig question.
I love this stuff…so interesting.
No matter how much money I made, I’d NEVER own a car.
First thing I’d do if I made a shit-ton would be to hire a driver, though.
Have to wonder why 55% of people have stopped reading the site since 2007 though. Might be something to look into…
“Is owning a car indicative of socio-economic status in New York?
Several of my richest NY friends don’t own cars. Several of my poorest NY friends do.”
I’m one datapoint only, but my car ownership is driven by where I geographically work, not wealth.
I live in that big gray neighborhood “Other,” and my kids go to public school. I’m not a banker or lawyer, but my wife does own a car.
With a sample size of only 35, can you market the site’s demographics to advertisers who want to reach all these childless people who eat out a lot and have huge piles of disposable income?