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We’ve owed you some results since we ran our latest reader survey a couple of weeks ago. Basically, there was very little difference between the results of the recent survey and the one we conducted back in 2007, but it’s still fun to look at.
  – 45% have been reading since before 2007
  – 80% check the site at least once a day
  – 45% check the site several times a day or more
  – Male/female split was exactly 50/50
  – 46% are in their 30s, 25% are in their 40s
  – More than 95% have a college degree or higher
  – Bankers and lawyers were the two highest-represented professions
  – More than 60% work in Manhattan
  – 70% make at least $100,000 per year
  – 90% live in Brooklyn, 4% in Manhattan
  – 20% of Brooklyn dwellers in Park Slope
  – 59% own their own place: 53% houses, 26% co-ops, 21% condos
  – 50% of renters planning to buy within next two years
  – 74% of owners have fixed rate mortgages, 11% have none at all
  – 30% think the Brooklyn market has already bottomed
  – 50% think the market will bottom at some point in the next year
  – Park Slope most favored nabe for investment over next 3-5 years
  – 58% of home owners spend at least $2,500 a year on upkeep
  – 49% would be willing to pay a premium for LEED certified construction
  – 53% of readers have used the Forum in the past year to find a contractor
  – 55% own a car
  – 55% are childless, 22% have just one child, 23% have two or more
  – 59% of readers with school-age children send them to public school
  – 74% go out to dinner at least 3 times a month
  – 35% order take-out at least 10 times a month
  – 50% have used the Restaurants section to find a restaurant
  – 72% have a Facebook account, 24% have a Twitter account

We’ll drop some more detailed graphics on you over the coming weeks.


What's Your Take? Leave a Comment

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  1. “”Interestingly, half of those with no college degrees make $100K or more and 62% own. And 43% of them are 40 or older. The sample size is only 35 though.”

    How old are they though?”

    As one of this small sample that’s all of the above, I’m 55.

    It may be that it takes those without degrees longer to catch up than than those with. Altho not true in my case. Also a degree (outside of the professions like law or medicine) matters less and less the older you get, where experience and contacts count for more.

  2. well, this site needs to narrow or expand. Brownstoner was started to talk about purchasing and renovating, etc.. brownstones. Most buying brownstones do so to fit growing families. Hence, when evaluating brownstones or townhouses, it’s an assumption to think they are for families.
    Regardless of who reads this, a family sized home or apartment will always be very valuable.

    the question is, who wants to read this for information, and is it now information about all of gentrified Brooklyn? or still, brownstone focused?

    clearly people are on this for entertainment, and aren’t owners or in the market. i don’t know what that means, but those people are in the survey.

  3. Snappy and 11217 — you’ve overstated your case.

    Even if you want to assume that over 90% of the childless people wish to remain that way, it is still a nearly even split between people who are or want to be parents and people who are not and do not want to be parents.

    Comments about “family friendly” this and that do not come close to 50% of comments on this site.

    Furthermore, I think the demographic of property buyers of 2 bedroom and larger condos, coops, and brownstones is strongly skewed toward married couples with children and therefore would be very relevant to real estate pricing.

  4. “how about the fact that anything posted on this blog that has to do with people under the age of 35 is 99.9% likely to get the “hipster douchebag” perjorative.”

    “hipster douchebag” lowers my opinion of people too.

    Reductionist labels are innately dehumanizing, even if the person using it didn’t “mean it” that way.

    I was a childless new yorker for over 70% of my adult life, and a single, childless new yorker for over 45% of my adult life. I’ve been a parent for less than 10% of my adult life.

    But, yah, I’m a “breeder”. Every bit as much as some guy who knocks up a prostitute or some dead beat dirtball dad or most of the rats crawling around the subway system.

  5. Jester, first of all the survey was up for two days. Second, I’m only talking about the folks who comment in the threads and therefore use the site regularly. If that means PLUSAs, then that’s just what it is like it or not. And I never spoke to the “appeal of the blog.” Just about who is commenting and what the comments say vs. the statistics Mr. B. gave us.

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