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We’ve owed you some results since we ran our latest reader survey a couple of weeks ago. Basically, there was very little difference between the results of the recent survey and the one we conducted back in 2007, but it’s still fun to look at.
  – 45% have been reading since before 2007
  – 80% check the site at least once a day
  – 45% check the site several times a day or more
  – Male/female split was exactly 50/50
  – 46% are in their 30s, 25% are in their 40s
  – More than 95% have a college degree or higher
  – Bankers and lawyers were the two highest-represented professions
  – More than 60% work in Manhattan
  – 70% make at least $100,000 per year
  – 90% live in Brooklyn, 4% in Manhattan
  – 20% of Brooklyn dwellers in Park Slope
  – 59% own their own place: 53% houses, 26% co-ops, 21% condos
  – 50% of renters planning to buy within next two years
  – 74% of owners have fixed rate mortgages, 11% have none at all
  – 30% think the Brooklyn market has already bottomed
  – 50% think the market will bottom at some point in the next year
  – Park Slope most favored nabe for investment over next 3-5 years
  – 58% of home owners spend at least $2,500 a year on upkeep
  – 49% would be willing to pay a premium for LEED certified construction
  – 53% of readers have used the Forum in the past year to find a contractor
  – 55% own a car
  – 55% are childless, 22% have just one child, 23% have two or more
  – 59% of readers with school-age children send them to public school
  – 74% go out to dinner at least 3 times a month
  – 35% order take-out at least 10 times a month
  – 50% have used the Restaurants section to find a restaurant
  – 72% have a Facebook account, 24% have a Twitter account

We’ll drop some more detailed graphics on you over the coming weeks.


What's Your Take? Leave a Comment

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  1. “Very few of us ever point out that not everyone is looking for a place to stash wee ones”

    The breeders get upset when you suggest not everyone wants to have a bunch of mini-me’s running around in a 2 family in the slope.

  2. Considering the number of us childless ‘Stoners, I’m surprised at how every single COTD or HOTD talks about how the place is/is not suited for families. Very few of us ever point out that not everyone is looking for a place to stash wee ones, yet according to the survey, we are the majority. I wonder just how many of us are not only childless, but also single with zero interest in a place with more than 1-2 bedrooms and 1-1.5 baths.

  3. Wasder,
    because of follow up question regarding schools and other question asking about household…some could easily answer the question about having children as having children living with them. And my guess that is what Brownstoner probably wanted to know – who has children for advertising reasons not if someone had a 50 year old offspring.

    And 3rd thing with any survey….what % answer truthfully even if anonymous.

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