Longtime Owner Sells Flatbush Edwardian for $5.15 Million, Corner to Become Apartments

100 and 94 Lenox Road in 2017. Photo via Ariel Property Advisors


Back in November, a developer’s plan to replace a freestanding house at 100 Lenox Road in Flatbush with a block of modern apartments was suddenly halted, and they were looking to sell.

On one side of the house, at 94 Lenox Road, is another freestanding house of the same era, in the same family for decades, according to public records.

Now, four months later, both houses have been sold for a combined $9.95 million, according to public records. The house at 100 Lenox was asking $4.85 million and sold for $4.8 million; 94 Lenox sold for $5.15 million. News of the sale first appeared on the Q at Parkside blog.

94 Lenox Road in 2016. Photo by Joe Strini for PropertyShark

94 Lenox Road in 2016. Photo by Joe Strini for PropertyShark

Demolition permits, along with an approved permit for a seven-story, 32-unit apartment building for 100 Lenox Road, were delivered as part of the sale. No actual construction has yet taken place.

Moshe Tal of B.H. Tal Real Estate bought the 5,500-square-foot lot at 100 Lenox, which included the two-family house and a freestanding garage, in October 2015 for $2.6 million.

Rendering via Bienefeld Architecture

Rendering via Bienefeld Architecture

The buyer is Besyata Investment Group, which currently has four projects under development in Brooklyn: the Borough Park Medical Plaza, Pulse Fort Hamilton, and Pulse New Utrecht. Where exactly these developments are located is unclear, and Besyata did not respond to a request for clarification.

The building that eventually will appear on Lenox Road will be called Pulse on Bedford, according to Besyata’s website. The Pulse branding of buildings is reminiscent of Eli Karp’s Hello Living franchise, including Hello Lenox at 271 Lenox Road two blocks away.

The house at 100 Lenox in the 1980s. Tax photo via PropertyShark

The house at 100 Lenox in the 1980s. Tax photo via PropertyShark

Both Lenox Road homes are currently standing, and are flanked by mid-rise apartment buildings, including a new eight-story condo building designed by architect Karl Fisher that replaced three similar frame houses at 2100-2110 Bedford Avenue, which were demolished in 2015.

Wood frame houses are being razed for development all over the borough, particularly in Bushwick, Prospect Lefferts Gardens and Flatbush.

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