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The Prospect Lefferts Gardens blog Across the Park is inviting the city’s powerhouse brokerages to set up shop in the neighborhood. A recent post notes that though name-brand brokerages sell properties in the area, none of them has a storefront:

Almost every time there’s a big listing (sometimes a small listing) in PLG, it’s offered by a larger, highly recognizable firm. In addition, we hypothesize that sooner or later, the big guys will want to expand into Crown Heights South and Wingate. Wouldn’t PLG make a stellar location to grow from? … We would also like to see one of the big firms locate in PLG because we think it would contribute remarkably to our commercial landscape and accelerate the addition of amenities – nothing fancy, we’re talking ATMs and some better stocked shops on Flatbush.

It’s an interesting question: Do big-time real estate offices beget gentrification, or is it the other way ’round?
Big Firms: Come on Down [Across the Park]


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  1. Kuroko, I would bet all of your examples are from the same address, and that blocking this person’s IP address hasn’t worked in the past, and won’t work now. In fact, they probably posted that one too.

  2. Which only reinforces my position that there should be no more “guest” posters. Guest posters are much more likely to make comments like the following:

    “What a joke. These PLG crybabies always want what they can’t have. Pathetic.”

    or

    “Besides, there probably aren’t many brokers who’re prepared to take a bullet in order to sell some shoddy condo in PLG.”

    or

    “No two ways about it. PLG sucks ass.”

    or

    “The only thing that’ll make PLG a better place is a crack team of police snipers.”

    Make people sign up if they want to post Brownstoner. It will lead to a much more constructive and civil discourse.

  3. Of course there’s a PLG troll. For those who read this site regularly, you know that Brownstoner DID absolutely confirm after looking back through several threads about PLG on which these negative comments appear, that the comments are coming from the same source every time.

  4. Oh please, 12:21. Look around. Corcoran, for example, pitches 98% of their print ads to wealthy, young (beautiful) white, would-be clients. You’d have to be blind to miss their giant billboards, as well as print ads in the Times. “Live who you are” has yet to show a black nuclear family, or a Latin couple, or try to reach anyone of any demographic other than rich white folks. And that’s fine – that’s their market, and obviously they are doing something right, or they wouldn’t be where they are.

    But to think that they are going to go out of their way to reach those other customers, other demographics, JUST because they are now in PLG, BS or CH, all predominantly minority neighborhoods, is absurd. All of these firms now have minority brokers, but all of them seem to only have listings in these minority neighborhoods. Why not in Park Slope, or the Upper East Side?

    Maybe subtle racism is too strong a term, but if people expect Corcoran to save the day, they want those people in those ads to move in. I take exception to the implied suggestion that only rich white people can save us, or make our neighborhoods better. It takes concerned people of every description and economic level to make a great neighborhood.

  5. So i’m considered a troll b/c I don’t kiss BM’s ass and tout PLG? Nonsense. I have an opinion and I am expressing it. PLG had its chance – that day has come and gone – the market has spoken – no hipsters or Slope familes rescued it. Gowanus will be the envy of PLG in 10 years. Gowanus is developing as only PLG could hope – high end commercial development, high end residential development, highly desirable hoods on its borders – and proxmity to the Park.

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