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The Prospect Lefferts Gardens blog Across the Park is inviting the city’s powerhouse brokerages to set up shop in the neighborhood. A recent post notes that though name-brand brokerages sell properties in the area, none of them has a storefront:

Almost every time there’s a big listing (sometimes a small listing) in PLG, it’s offered by a larger, highly recognizable firm. In addition, we hypothesize that sooner or later, the big guys will want to expand into Crown Heights South and Wingate. Wouldn’t PLG make a stellar location to grow from? … We would also like to see one of the big firms locate in PLG because we think it would contribute remarkably to our commercial landscape and accelerate the addition of amenities – nothing fancy, we’re talking ATMs and some better stocked shops on Flatbush.

It’s an interesting question: Do big-time real estate offices beget gentrification, or is it the other way ’round?
Big Firms: Come on Down [Across the Park]


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  1. SWFRE (Still Waiting for Registration Email) Actually, I’m positive that Corcoran had at least an “affluent” black model family in a print ad, and I kind of think a mixed part Asian couple. The ads are awful and tasteless, yes, but not strictly white.

  2. I actually think that the neighborhood summary is pretty accurate. It doesn’t rank one neighborhood above another; they all have pros and cons (no double meaning “con” jokes needed from the scary neighborhood crew). I’d put Carroll Gardens in the Heights/Cobble Hill camp, although the train service is a bit worse. And Red Hook services are not that great right now except for Fairway and a cluster of local shops on Van Brunt, mostly food-oriented. And I am anti-registering, although I would prefer a bit of moderation: like I think a post that says “fuck you” with no additional commentary could be taken down. (BEAT) I’m waiting for the inevitable “fuck you” post to follow mine!

  3. That summary is a joke. So much was left out I can only imagine on purpose by a PLG booster. I don’t see anything wrong with you talking up your neighborhood, but why do you guys always seem to have to do it at other neighborhood’s expense?

  4. just a quick rundown of all the neighborhoods and their perceived advantages in no particular order:

    Brooklyn Heights, Cobble Hill, Park Slope
    +’s
    Beautiful housing stock
    Services
    Schools

    -‘s
    Price

    Lefferts Gardens:
    Park proximity
    Subway service

    -‘s
    Services
    Safety
    Schools

    Prospect Heights
    +’s
    housing stock
    Services

    -‘s
    Price

    Clinton Hill
    +’s
    Housing stock

    -‘s
    Price
    Security (thanks to the methadone clinic)

    Bed Sty
    +’s
    Housing stock

    -‘s
    Schools
    Housing stock
    Security

    Bay Ridge
    +’s
    Services
    Schools

    -‘s
    Distance to city
    Subways

    Gowanus
    +’s
    Location

    -‘s
    toxic waste
    security

    Red Hook
    +
    Services

    -‘s
    Proximity to city
    Housing stock

    Feel free to add your own neighborhoods.

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