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Desperate times call for desperate measures. What to do when the market tanks on you mid-construction? Buy some different shades of green paint and apply liberally. We shall see whether the paint job will translate into sales at the 10-unit, Scarano-designed 804 Bergen Street. Bets? GMAP


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  1. g-ds! I feel so alone. I guess it just reminds me of some of the painted buildings I’ve seen around the country and it doesn’t look like it took itself too seriously.

    Just want everyone to know I actually do have excellent artistic taste despite this obvious aberration.

  2. ‘but I like it’

    ‘but it just seems like a bit of fun’

    bxgrl – you’re asking for a beating today! Wait till EVLL wakes up from her beauty sleep, removes the black satin eye mask, pops a couple of truffles in her mouth followed by caviar.

  3. I walked by this last week on the way to a friend’s place for dinner and even in the dark it made me shudder. There are several hideous new constructions on Bergen between Vanderbilt and Franklin, but this may have been the worst of the bunch.

  4. It is wacky. But not nearly as hideous as some of the fedders buildings that have gone up. And I’m no Scarano fan but it just seems like a bit of fun. That said, I think it will be a rental.

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