Creative (Desperate?) Neighborhood Rebranding
A Daily News article this morning takes a look at the ways brokers are continually slicing and dicing the city map in an effort to concoct catchy neighborhood names to aid in their sales efforts. (The Times wrote the same article five years ago.) On the Brooklyn front, the author gives a shout-out to BoCoCa…
A Daily News article this morning takes a look at the ways brokers are continually slicing and dicing the city map in an effort to concoct catchy neighborhood names to aid in their sales efforts. (The Times wrote the same article five years ago.) On the Brooklyn front, the author gives a shout-out to BoCoCa (Boerum Hill + Cobble Hill + Carroll Gardens) but says the name “never caught fire.” And evidently attempts have been made to popularize GoCaGa (Gowanus + Carroll Gardens) and SunSlope (Greenwood Heights = Sunset Park + Park Slope). The topic is close to our hearts, as the first article we ever published was a 1994 first-person piece in The Times suggesting a bunch of names for our ignored micronabe next to the mouth of the Holland Tunnel. You can read it here [PDF].
Brokers Behind Push to Rebrand City’s Neighborhoods [NY Daily News]
Image from Gothamist
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Yupiville? Noseup Heights? Snoterville?
Of course What defines a neighborhood. Asshat Hill.
Big him up for me BTW. I forgot my password.
***Bid half off peak comps***
why is park slope and bedstuy so large and cobble hill and
carroll gardens so small?
Officially? The government of NYC.
Realistically, people who live there.
[quote]not wanting to sound to philosophical…but what defines a neighborhood? what does neighborhood mean to you?[/quote]
Posted by: Petebklyn at November 9, 2009 9:46 AM
quote:
not wanting to sound to philosophical…but what defines a neighborhood? what does neighborhood mean to you?
for me anyway, it’s related to how high or low my blood pressure is when walking thru it.
*rob*
Yeah, desperate.
Meanwhile, comps drop daily. Today’s lowball is tomorrow’s shouda-coulda-woulda number. Shouldn’t this be filed under “Market”?
***Bid half off peak comps***
not wanting to sound to philosophical…but what defines a neighborhood? what does neighborhood mean to you?
Ugh. I do not live in SunSlope. GREENWOOD HEIGHTS DAMMIT! I refuse to call it anything else. Lousy brokers.