Some local Bed Stuy-ers are dropping a cool $150,000 on a rebranding effort aimed at making the nabe’s dangerous rep a thing of the past. The business and community leaders behind the effort are hoping the long-time motto “Bed Stuy Do or Die” will soon be replaced by “Bed Stuy and Proud of It.” We know which one we think is catchier! For the more real estate-inclined, we’d suggest a couple of alternatives: “Bed Stuy, Prices are High” or “Bed Stuy, Buy, Buy, Buy!” Any other suggestions?
Say It Loud: Bed Stuy and Proud [NY Daily News]
Bed Stuy Debuts “Proud” Slogan [NY Post]


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  1. i have just moved to bed stuy from canada via asia and africa and i love it! yes, we could use a few more cafes but hey, it is peaceful, the houses are immensely beautiful, the people are soulful saying hello when you walk past…you cant imagine how much more civilized and human especially coming from some sterile anglo-canadian passive nightmare.

  2. I just started renting in BedStuy and actually referred to this blog when i was considering the neighborhood and was taken aback, because some of the responses were kind of hostile and portrayed the neighborhood as unlivable. My experience has been very warm and welcoming. My neighbors were friendly and interested to get to know who i am and to help me get to know the neighborhood around me. I had help unloading my moving truck to my 4th floor walk up, I had a ride offered to me when i was carrying lumber from the hardware store, I am greeted by neighbors every time i take my dog out or walk to the train in the morning. So I suppose bedStuy is what you make of it, so far its making out to be a good place with great community spirit. No place is perfect, but in this case i’m getting a whole lot more in return then i expected from any neighborhood.

  3. 15 min. is a long walk from anywhere in Bed Stuy to get a train as we are well served by the A, G, J and LIRR, that being said I am sure you will have a pleasant stay in your new apt., so please do get out and enjoy our new cafes and boutiques and welcome to Bed Stuy. “Bed Stuy it is what you make it”

  4. meah seriously, I’m totally intereseted…i juts found a dreamy apartment in bed Stuy and people are telling me messed up stuff. I feel like the neighborhood is family oriented and alive? I am a young white female and am wondering if its a risk, because my walk to the subway would be about 15 minutes.

  5. I am new to all of this but i am looking at a brownstone on van buren street near stuyvesant. i went out to the neighborhood and asked the neighbors on the street how it was on the block and they could not have been nicer. they told me everyone knows everyone elses name, looks out for eachother, and that I ( a 22 year old white girl) would be just fine. The visible community found on that black is far more than anything i’ve ever seen in manhattan or even the more fully gentrified areas of brooklyn. I have a good feeling about the area. does anyone have any advice about this area off of the kosciuzko JMZ line? How does this area compare with others in Bed Stuy? any helpful hints woulds be greatly appreciated! thanks!

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