184 Kent Almost Done, Painful Marketing Underway
Curbed brings us the good and perhaps not-so-good news about 184 Kent Avenue, the former warehouse near North 4th Street slated for luxury loft rentals. So the good news is that even though the project won’t be complete by summer’s end as originally projected, it is moving along and will probably be wrapped by autumn….
Curbed brings us the good and perhaps not-so-good news about 184 Kent Avenue, the former warehouse near North 4th Street slated for luxury loft rentals. So the good news is that even though the project won’t be complete by summer’s end as originally projected, it is moving along and will probably be wrapped by autumn. The possibly bad news, depending on whom you ask, is 184 Kent’s choice of marketing campaign: Williamsburg Love, a mock hipster dating site. Take a look and watch the lives of Wenda and Branston, two hipster stereotypes come to life. Ouch. GMAP
Like it or Not, Love is in the Air at Williamsburg’s 184 Kent [Curbed]
Austin, Nichols Sorta Landmarked Post-Renovation [Brownstoner]
The Conversion of 184 Kent Avenue Marches On [Brownstoner]
“I got hit pretty hard at a Thermals show”
haha!!
isnt “branston” a type of english pickle?
that guy’s haircut is way to precise for him to be a hipster. the back of his neck is shaved even!
OMG, this is hilarious. Reminds me of Arrested Development and also that famed YouTube series The Burg.
There have been other attempts to sell Williamsburg real estate in this vein, except they were entirely serious. You may remember the subway poster campaign that extolled the virtues of living among hasids and hipsters. The other one (may have been Bushwick) featured a girl mooning about on a balcony with a guitar talking about how she loves having space to create art.
apparently 184 kent is in a good location, a short drive from Warwick, RI (as per the gmap link)
That was really funny.
As a marketing campaign, I think It’s great.
Um…um…I’m at a loss for words. It’s kinda funny, but I wouldn’t be surprised if they took some heat for this.
please tell me this is total spoof. please? hahahah. no wonder most people detest anything off the L
*rob*
Wow – that video is pretty freakin funny.
“I wanted to do art and live off the L” hahah!