184 Kent Almost Done, Painful Marketing Underway
Curbed brings us the good and perhaps not-so-good news about 184 Kent Avenue, the former warehouse near North 4th Street slated for luxury loft rentals. So the good news is that even though the project won’t be complete by summer’s end as originally projected, it is moving along and will probably be wrapped by autumn….
Curbed brings us the good and perhaps not-so-good news about 184 Kent Avenue, the former warehouse near North 4th Street slated for luxury loft rentals. So the good news is that even though the project won’t be complete by summer’s end as originally projected, it is moving along and will probably be wrapped by autumn. The possibly bad news, depending on whom you ask, is 184 Kent’s choice of marketing campaign: Williamsburg Love, a mock hipster dating site. Take a look and watch the lives of Wenda and Branston, two hipster stereotypes come to life. Ouch. GMAP
Like it or Not, Love is in the Air at Williamsburg’s 184 Kent [Curbed]
Austin, Nichols Sorta Landmarked Post-Renovation [Brownstoner]
The Conversion of 184 Kent Avenue Marches On [Brownstoner]
“Brownstoner got more comments on this in an hour than Curbed got in 21 hours…”
I think the humor of this story/video is lost on Curbed.
Curious to see how much these rentals actually go for. That’ll be a good barometer for where things are heading (at least in the rental market)
OMG, Wenda and Branston. Hilarious, ENY.
“oh i know i seriously LOVED curb’s comments. most of it was trash, but now there’s like 0 comments per thread. ”
Yeah, it’s kind of sad what happened to them.
They got 3 lame comments on this post:
http://curbed.com/archives/2009/08/07/bond_streets_golden_dancers_doomed_by_charlatans.php
If that were posted here it would be good for 100 or so. That 3rd picture (“”The biggest beast on Bond Street.”) would probably account for at least 30 or so all by itself.
“Wenda and Branston”
HA! Brilliant. Where is The What when you need him? This would put him into full rant mode. Very well done. The actress is excellent.
I was expecting the video and website to be lame, but it was quite creative and funny.
The video is priceless. Wenda reminds me of a young Elaine May. In one shot, Branston appears to be spraying her with Febreze. For another classic hatin’-on-hipsters, don’t forget “Hipster Olympics,” a Wmsburg homage to the Pythons’ Upper Class Twit sketch:
http://www.youtube.com/watch?v=kAO4EVMlpwM
Of course, how this would actually sell you on living in Williamsburg I can’t fathom…
oh i know i seriously LOVED curb’s comments. most of it was trash, but now there’s like 0 comments per thread. why didnt they switch back? it doesnt make any sense.
*rob*
lol
Curbed was so fun back when they allowed guest commenting. Now it is so dull.
They lost about 98% of their comments since the switch. I’m surprised they haven’t given up and allowed guest commenting again.
Brownstoner got more comments on this in an hour than Curbed got in 21 hours…