Known for Playful Design, Popular Kids Doc Tribeca Pediatrics Opens in Bed Stuy

The office under construction Friday. Photo by Susan De Vries


Tribeca Pediatrics opened its latest office in Bed Stuy this morning. When we stopped by Friday, workers were putting the finishing touches on the exterior of the storefront at 322 Malcolm X Boulevard.

The popular children’s doc, which Brownstoner once characterized as a hit with the “Dan Zanes crowd,” is known for its laid-back but friendly attitude and playful yet sophisticated design. In September, the firm opened an office in Bushwick with an eye-catching circular opening framed in bright blue.

OPeRa Studio Architecture, known for medical offices, was behind that design and is also the architect of record here. Every office is different, but all have colorful artwork and some have Tribeca Ped’s signature wall-hung wavy seating.

Tribeca Pediatrics has some 29 offices, mostly in the tristate area but as far away as Los Angeles. Heading up the Bed Stuy location is Dr. Toya George, who hails from New Orleans and lives in Brooklyn.

Tribeca Pediatrics is in Bed Stuy! Today our new office opens at 322 Malcolm X Boulevard (between Decatur and Bainbridge Streets). Come by and say hello or schedule an info session with Dr. Toya George who will be heading this office.⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ #tribecapediatrics #tribecapediatricsbedstuy #bedstuy #bedstuykids #brooklyn #bedstuyparents #Brooklynkids #Bedstuybrooklyn #bedfordstuyvesant #stuyvesantheights #pediatrics #wecareforyourkids #nyckids #nycbaby #Kids #NYCFamilies #NYCparents #healthykids #happykids #happyfamily

Tribeca Pediatrics founder and pediatrician Michel Cohen, originally from Morocco, is an art collector who owns Boerum Hill sushi restaurant Taiki and is on the verge of opening an art gallery in Red Hook.

The building at 322 Malcolm X Boulevard in 2019. Photo via Google Maps

Cohen bought 322 Malcolm X Boulevard under an LLC in April 2018 for $1.05 million, city records show. Located in the Bed Stuy Historic District Extension, the building is an 1876 wood frame with an early 1920s two-story commercial storefront addition in the front.

Last year, Cohen said the firm had purchased a building in East New York and plans to open a medical office there.

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