More Toys "R" Us Pop-Ups In Store
Earlier this week the Brooklyn Paper wrote that Toys “R” Us would be opening a seasonal store in the old Sid’s Hardware space on Jay Street. (We wrote up that news, when it was still a rumor, a month ago.) Now it’s looking like that may not be the only pop-up store the toy giant…
Earlier this week the Brooklyn Paper wrote that Toys “R” Us would be opening a seasonal store in the old Sid’s Hardware space on Jay Street. (We wrote up that news, when it was still a rumor, a month ago.) Now it’s looking like that may not be the only pop-up store the toy giant has planned for Brooklyn. Based on a tip, we snapped these photos yesterday evening of two stores currently undergoing transformation—the old Blockbuster video on Flatbush (pictured left) and the old Jeans Express store (right) on 11th Street and 5th Avenue. Looks like they’ll be here just in time for holiday shoppers.
Toys “R” Us Planning Brooklyn Pop Up? [Brownstoner]
Toys “R” Us Coming to Downtown! [BK Paper] GMAP
Snapster, I can be a much cheaper option :o). You should use your connects once in a while.
Atlantic Center prolly has more mini isles. If you combine them, it’ll be like 5 normal isles.
Kens! When’s the last time you looked at Target’s toy section at Atlantic Center??? Much, much larger than 5 aisles! And yes, must have doesn’t always equal more expensive, but in my experience of sending the monthly care packages to the niece and nephew, Target prices always beat TRU. Could just be a matter of the toys I’m buying though. I don’t believe in buying video games and toys that require no imagination or provide no learning or social aspect. For things that don’t fit that bill, TRU may in fact be comparable or cheaper.
Snappy, most people will tend to disagree based on Toy market volumes past couple of years. ‘must have’ toys are not correlated with expensive toys. We have a really hot toy coming into the market this year at $12.99 retail which will probably hottest toy of the year but we won’t know until the end of the year but so far so good. They’re flying off shelves like hot cakes. Target is not always cheaper and their 5 isle toy section is no comparison to TRU selection.
BTW, The Toys R Us Express stores are not just pop up stores.
The ones that do well, stay open as permanent Toys R Us Express stores.
Otherwise, these will be open Sept – end of January.
I suspect one of the Park Slope locations may become permanent…should do quite well.
Kens, I know it’s an entirely different market. But, when people are on a budget and still dealing with job losses/pay cuts, etc., discretionary spending gets hit hard and those ‘must have’ toys quickly become ‘maybe I’ll buy it for the crumbsnatchers’ or instead of getting all those ‘must have’ items, they’ll get one of those and the rest of the gift pile is made up of the cheaper no-name stuff from DII or classic items that can be found in Neergaard. And, as you mentioned, Target has pretty much the same stuff they do, and the prices are consistently cheaper. I tend to look at TRU’s site, find a toy using their guides based on age/gender/etc. and then go get it at Target *for less.*
They also set up a Toys R Us pop up store in Bed Stuy, on Fulton St, between Nostrand and Bedford, in the former Carver Bank.
What exactly does hannah montana taste like????
quote:
They also will carry this year’s hottest items that Neegards or DII will not have (trust me on this one).
well duh. why would anyone think otherwise? but i bet Toys R Us doesnt still sell hannah montana flavored lip gloss anymore! thank you DII!
*rob*
Snappy, completely different market. TRU pop-ups don’t charge a premium. It’s same prices as regular TRUs and they are pretty successful. There are no big TRU stores in the area and the only close comparison is Target toy section so pretty much they’ll have enough business during holiday season to be profitable. TRU makes most of their money in Nov/Dec so temp. locales are great for this purpose. They also will carry this year’s hottest items that Neegards or DII will not have (trust me on this one).