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Intriguing…Racked is reporting via “an informant” that H&M’s second Brooklyn location (the other’s way down on Avenue U) is going to be at the Fulton Mall. If the rumor’s true, it’ll be a victory for the Downtown Brooklyn Partnership, which has been pushing for more big-name chains to sign leases at the Mall.
Storecasting: H&M to Set Up Shop on Fulton Mall [Racked] GMAP
Fulton Mall ‘Mallification’ Inevitable? [Brownstoner]
Photo by wallyg.


What's Your Take? Leave a Comment

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  1. i disagree….I probably spoke too harshly. Sometimes, not very often, but sometimes I do that. I went to the one on 5th Ave about 6-7 years ago when it first opened and walked out the stuff was so bad. I’m sure its gotten better.

  2. “I just hope the change includes a bike path so I don’t get run over by a bus.”

    You gotta know what you’re doing! Dodging the buses and never-look-for-a-bike pedestrians is all part of the fun, man! You guys don’t even know how to enjoy Brooklyn.

  3. And, to be on-topic: the Fulton Mall argument has been beaten to death. The facts are simple: it brings in more money per square foot and/or per capita than any other retail district in Brooklyn. Yes, it’s different from Montague St./Smith St./5th Ave./7th Ave./etc. Yes, the storefronts are loud and ugly. Yes, more black poeople than white people shop there. THAT’S OKAY. Not every retail district has to be a clone of the same cookie-cutter yuppie ideal. Fulton Mall has been and continues to be a raving success, just the way it is. Anyone who thinks it needs to change is either a snob or a developer.

    Nevertheless, we know how these things play out. The snobs and developers always win. Like it or not, Fulton Mall is going to change.

    I just hope the change includes a bike path so I don’t get run over by a bus.

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