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The question of whether the world needs another frozen yogurt store will have to wait for another day. Today let’s give a warm welcome to /eks/ which opened over the weekend at 639 Vanderbilt Avenue in Prospect Heights. GMAP


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  1. What the hell kind of stupid name is that?

    And how many indistinguishable pinkberry knockoffs do we need? There must be at least 15 different ones.

  2. seriously, pinkberry yogurt tastes like goldfish food. what is up with that? i know they are known for a very specific flava for their yogurt, but i was like whoa what a strange choice. and is it just me or is frozen yogurt and ice cream really expensive for what it is? tho i guess even back when i was a kid ice cream on the mr. softee trucks seemed expensive too. is frozen yogurt and ice cream expensive to make?

    *rob*

  3. This is also the frozen yogurt they sell at the Beard Papa locations in Manhattan, if I’m not mistaken…

    Beard Papa is terrific, btw. Wish they’d open one in BK.

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