Streetlevel: New FroYo on Vanderbilt
The question of whether the world needs another frozen yogurt store will have to wait for another day. Today let’s give a warm welcome to /eks/ which opened over the weekend at 639 Vanderbilt Avenue in Prospect Heights. GMAP

The question of whether the world needs another frozen yogurt store will have to wait for another day. Today let’s give a warm welcome to /eks/ which opened over the weekend at 639 Vanderbilt Avenue in Prospect Heights. GMAP
eks — X.
I really love their yogurt, not sure if I love it enough to cross Atlantic, but… if they threw in some of those cream puffs, I might.
two words: insurance settlement
Have any of you even tried it? jeez.
i’ve been to the /eks/ a few times in williamsburg on driggs – it’s sub street-level [and on the same block as buffalo exchange and the 2nd hand shop next to buffalo – a gem] – it’s one of my favorite frozen yogurt spots. i enjoy pink berry – if i recall correctly, /eks/ is a bit more tangy and less creamy than the others – which i enjoyed. tip: get a card so that if you buy a certain number of servings, you get one free. and i can envision myself stopping by /eks/ on my way home from the park after a few rounds of croquet or badminton.
i’d like to say WELCOME to the neighborhood.
There are many stores/services I would love to see (and patronize) on Vanderbilt…none of which include a fro-yo place. I would love a good butcher or fish store or cheese shop (or all three).
Anyone know whats going in to the former weird furniture store on Flatbush next to Dao Palate? Looks to be another Chinese restaurant, which would also be another entry in the “good god do we really need another ___” file. Along with cell phone stores. How many of thoses do we need?
Maybe someoene should open a combined Verizon-FroYo-Chinese food establishment.
SO hve any of you previous commenters ACTUALLY TRIED IT? jeez.
I have to admit – I love Pinkberry, but all these knock-offs, while inevitable, have really hurt them.
I saw this during my walk yesterday. Could not tell a single thing about the business from the sign. That doesn’t seem like a smart business idea to me.
Have to ask the same question: where does the name come from?
Its almost as if people chase failure.
I wish there was some way to short a store front business.
Candle store, yogurt store, coffee shop that only sells waffles, etc. Don’t any of these people have an intelligent friend that will take them aside and tell them they have a poor business plan?