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A tipster writes in to inform us that the Atlantic Avenue building that was originally a synagogue (and, more recently, Time Trader Antiques) has not lost its religion. On the contrary, the subterranean space between Hoyt and Bond appears to have undergone an extensive renovation in order to transform it into a high-end lounge named Deity. Judging by the soon-to-open bar’s website, Deity’s décor combines stained-glass windows, leather seating, exposed brick, a logo design based on the Star of David, and a new age sensibility. To wit: Deity’s site claims the lounge is adorned by goddesses of light…a meeting place for the artisans, friends and family of Deity—for the people of Brooklyn. No clue how expensive drinks are going to be or when it’ll officially open, but it’s definitely going to be interesting to see how much thirst there is for this sort of place in Boerum Hill. GMAP


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  1. The website is cheesy, a lot of it is over the top and kinda smarmy in an upscale, hip way, but all in all, I admire them for doing something and taking a risk. Too many people bitch and moan about there not being the things they want in Bklyn, but these people had the money, and a space to create their dream club.

    Will I ever go there? Nope. Doubt my middle aged butt would get past the velvet rope, but who cares? I admire the adaptive reuse, the use of stained glass and imagery, and some creative thought. Good luck to them.

  2. “I can’t tell what the hell this place is going to be or if my broken down, middle-aged ass would even be welcome. Can I bring the kids?”

    AHAHAHA!!!! That about sums it up for a few of us! 🙂

  3. I am in awe of the work they did on the site but totally put off by the website with its Brooklyn centric wierdness on the home page. Ignore the people in the pictures and all the pretentious writing and it looks amazing. I can’t tell what the hell this place is going to be or if my broken down, middle-aged ass would even be welcome. Can I bring the kids?

  4. Lifer…

    I just don’t understand who exactly made you the judge of who and what are quality, “skilled” artists in Brooklyn.

    You obviously don’t know a whole lot about art in general, otherwise you would realize that’s it’s quality is not judged by the opinions of one person.

    I believe YOU are the pretentious artist in this particular situation.

  5. 11:21 – Gowanus Yacht Club = “real Brooklyn” to you?

    Don’t you see how RIDICULOUS you sound? You are advocating preserving the Brooklyn YOU WANT – b/c it is the Brooklyn you found when YOU got here in 2002.

    Why is your Brooklyn more “real” then the one that was here in 1991 or 1971 or the one that will be here in 2011?

    Don’t you realize you sound like a pretentious fool? Who made you the arbiter of “cool” and “real”.

    And whats wrong with condo’s? Would you be happier if newer buildings were Coops – or are you just against anything new?

    FYI Applebees was here before the Gowanus Yacht Club

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