'Phone or Die' in Bed Stuy
If the Bed Stuy edition of the new locally-targeted ad campaign from Virgin Mobile is any indication, Branson et al should probably get back to the drawing board before the national roll-out. Here’s the text: When people close their eyes and think of Brooklyn, your legendary brownstones come to mind. That’s because everyone from rappers…
If the Bed Stuy edition of the new locally-targeted ad campaign from Virgin Mobile is any indication, Branson et al should probably get back to the drawing board before the national roll-out. Here’s the text:
When people close their eyes and think of Brooklyn, your legendary brownstones come to mind. That’s because everyone from rappers to directors have used you as the backdrop for stories about life in the neighborhood that has everything. Do or Die is more than a moniker. It speaks to the fact that you don’t take crap from anyone. Especially newcomers who want to change Bed-Stuy into some sort of yuppie strip mall. With us you only make changes if you want. That’s the beauty of our cell phone plans without annual contracts. Because Bed-Stuy, we know you call your own shots.
It’s a good thing Virgin Mobile has been so entrenched in the community for so long and isn’t trying to exploit it for commercial purposes! Check out another of the ads that up along the BQE on the jump.
It’s not about “corporate sellouts,” Anon 11:11, and besides, do you not want Brownstoner to succeed as a business? It’s about bad writing and a tin ear. It’s about a corporation pathetically attempting–and dramatically failing–to assume street cred with a cheesy message. It’s about *anybody* using the word “yuppie” in 2007–Jesus christ. Choose Life, dude.
By the way, nice job, Bitter, on “Park Slope, You Rule.” Tee hee.
Anonymous:
“the fact that virgin gives a shit about brooklyn…”
are you nuts? Did you miss the 20th century?
bitter… that’s just too funny. Thanks for brightening my day!
i think it’s pretty creative – i think mr. b – a corporate sellout BTW as evidenced by the right hand column – has forgotten what got him to where he is – commenting on brownstone brooklyn real estate – the fact that virgin gives a shit about brooklyn should make brooklyn real estate investors pretty happy.
Awesome. Seriously, where’s the “Canarsie, You Rule” ad?
PARK SLOPE,
YOU RULE.
When people close their eyes and think of Brooklyn, your legendary brownstones come to mind. That’s because everyone from famous wimpy authors to M&A lawyers have used you as the place to park their $800 double wide strollers. “Stroller Mafia†is more than a moniker. It speaks to the fact that you don’t take crap from anyone. Especially old timers who want to change Park Slope back into some sort of Bed-Stuy like war zone. With us you only make changes if you want. That’s the beauty of our cell phone plans without annual contracts. Because Park Slope, we know you the world revolves around you.
I think it’s actually an art installation commenting on the corporate takeover of surburbia. But that’s just me
Seriously, I kinda like it. I don’t entirely understand the protesting…
New Ad campaign coming from Boost Mobile –
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