'Phone or Die' in Bed Stuy
If the Bed Stuy edition of the new locally-targeted ad campaign from Virgin Mobile is any indication, Branson et al should probably get back to the drawing board before the national roll-out. Here’s the text: When people close their eyes and think of Brooklyn, your legendary brownstones come to mind. That’s because everyone from rappers…
If the Bed Stuy edition of the new locally-targeted ad campaign from Virgin Mobile is any indication, Branson et al should probably get back to the drawing board before the national roll-out. Here’s the text:
When people close their eyes and think of Brooklyn, your legendary brownstones come to mind. That’s because everyone from rappers to directors have used you as the backdrop for stories about life in the neighborhood that has everything. Do or Die is more than a moniker. It speaks to the fact that you don’t take crap from anyone. Especially newcomers who want to change Bed-Stuy into some sort of yuppie strip mall. With us you only make changes if you want. That’s the beauty of our cell phone plans without annual contracts. Because Bed-Stuy, we know you call your own shots.
It’s a good thing Virgin Mobile has been so entrenched in the community for so long and isn’t trying to exploit it for commercial purposes! Check out another of the ads that up along the BQE on the jump.
I’ve been intentionally not reading it :> I’ll snap a photo tonight.
I saw the Park Slope ad at Flatbush and 7th, but I didn’t read the whole thing. Too busy pushing my stroller.
I think it was just a general Brooklyn ad, though, wasn’t it? Something about Manhattan being the new Brooklyn?
is the park slope ad as bad as the bs one? sad that virgin chose to target a community by buying into old slogans…brooklyn is about a hell of a lot of people from many walks of life living together…get with the program virgin, this is so out of touch with 2007.
Love ‘Bitter”‘s Park Slope version…love anon 11:01’s even more vicious one even more! And I’m thinking T-shirt for Bob999’s rallying cry, “Suck it, you patronizing bastards.” (Or maybe just an acronym, SIYPB.) You people make me proud to be a Brooklynite (and ashamed to be the owner of a Virgin cell phone…)
I’m sorry, but is this an ad for drag dealers? Is this saying they now have a choice rather than Nextel phones?
What does it say, Stacy???
You think you kid. They actually HAVE a park slope ad, up at Flatbush & 7th.
Ha. Ha. Stroller Mafia. You hit the nail on the head. Park Slope terrifies me.
Virgin may care about Brooklyn but it’s hardly evident from this POS ad. And Brownstoner having ads is hardly a sellout. There’s a difference between using and abusing – ref. Apple using Ghandi to sell computers, Benneton putting AIDs patients in its ads, and, to a much less offensive degree, Virgin’s weak attempt to fake some Brooklyn cred.
I have a great deal of respect for Branson, ever since he signed the Sex Pistols. He’s the entrepreneur Donald Trump thinks he is. Now if Virgin sponsored an atlantic yards demo that would be more in line with the Virgin brand. . . . and would maybe get some people to show up 😉