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The folks who brought salvation to Clinton Hillers last year in the form of espresso, pastries and prepared foods at Choice will be opening a new spot with complementary fare two blocks away in the former laundromat at 214 Greene Avenue. (Full Disclosure: Choice used to advertise on Brooklyn Record.) The lease started yesterday and we got a sneak peek at the space last night. Our first impression was that it was much bigger than we expected; our second impression was that they’ve got a lot of work to do. That said, the raw material is there: There’s an old tin ceiling that will add beaucoup d’ambience and a cute backyard. When it opens (hopefully by Labor Day), the as-yet-unnamed store will offer fresh local produce, lots of high-end cheeses and charcuterie, fresh cut flowers and a whole lot more. Still up for grabs is the former barbershop next door. GMAP


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  1. i don’t think the laundry had any kind of dry cleaning on the facilities, so the worst toxins will probably just be spilled Tide and the simmering resentment of residents who can’t afford expensive cheese.

  2. 11:42

    How can you make that comment? Do you ever go to Choice and see the crowd there? Obviously not, because it is not an all “white” clientele. Why do you think black people wouldn’t want a nice place in their neighborhood?

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