Fresh Direct Expanding to Other Side(s) of the Park?
We got a tip this morning (based on a post here) that Fresh Direct will soon begin delivering to the several new zip codes further south and east of Prospect Park than they’ve delivered to date. We just spoke with Fresh Direct and here’s the more detailed breakdown by zip code: 11230 – full coverage…
We got a tip this morning (based on a post here) that Fresh Direct will soon begin delivering to the several new zip codes further south and east of Prospect Park than they’ve delivered to date. We just spoke with Fresh Direct and here’s the more detailed breakdown by zip code:
11230 – full coverage
11210 – partial coverage
11229 – partial coverage
11226 – full coverage
11223 – partial coverage
As if Brooklynites didn’t have enough reasons to be jealous of those who live in Victorian Flatbush this time of year! We’re expecting a full press release to come out by the end of the day which will (hopefully) include more specifics about the boundaries of the new delivery zones. On a related note, our contact at FD alerted us to another cool piece of news: The company is now using 100% post-consumer use recycled materials for their boxes.
Photo by Frank Lynch
Besides their neighborhood exclusivity – there is another major problem I have with Fresh Direct. It seems to be the least environmentally correct way for people in the city to get food. Have you seen those huge trucks idling and driving around. The amount of gas used is huge. If every neighborhood had a quality store in their hood I imagine many brooklynites would walk with shopping carts to buy their groceries (old school). Foot power not gas!
FYI, recent data is showing Fort Greene as 52% white. To hell with Fresh Direct for not delivering to Bedford-Stuyvesant and many parts of Harlem. Those of you on the blog who aren’t personally offended should be. If there were really some unity in Brownstone Brooklyn we could make a show of force that all nabes get the same delivery service from Fresh Direct.
FG and Clinton Hill are majority black, so I don’t think skin color is the determinative factor.
I live in Bed-Stuy (11216) and FD won’t deliver to me even though they have to drive through Bed-Stuy from their location in LIC to deliver to Fort Green and Clinton Hill. Does this make any sense? I think the prior ccomment re brown skin is on point.
“I’m @ 125 Ocean (11225) and I order from Fresh Direct all the time!”
Yes…and your point is? You announce this as though it must involve some violation of the laws of physics.
I live in Williamsburg and Fresh Direct still won’t deliver to me. I guess too many brown people still live here and that makes FD scared.
Well they gotta get the most out of their increase in their delivery charge to Brooklyn.
I’m @ 125 Ocean (11225) and I order from Fresh Direct all the time!
I’ve lived in Ditmas Park since 2000 and we’re still waiting for Fresh Direct to deign to deliver to our street–Beverley just off of Coney Island Avenue. As far as I’m concerned Fresh Direct can take a flying leap off the Brooklyn Bridge. Between the opening of the enormous Fairway Market in Red Hook and the upcoming opening of Whole Foods in Park Slope, I feel that Fresh Direct is loosing a valuable lead in servicing this neighborhood.