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A reader just sent in these photos of a fire that broke out at the Associated Grocery Store as well as the apartments above it at 17th Street and 5th Avenue. There’s heavy smoke, tons of fireman, and the streets are blocked from 18th Street to Prospect Avenue. Gothamist Maps shows the fire broke out at 12:40 p.m., but we don’t have any more details yet. Anyone know what happened?


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  1. It actually started about a half-hour earlier than 12:40. I placed a 911 call as I passed by on my way to work around 12:10. People were climbing down fire escapes from the 3rd floor and the smoke was crazy. When I checked in with my nanny a little while ago, she said a neighbor told her a boiler explosion was at the root of things. Not sure that’s the official cause, though.

  2. The American Red Cross in Greater NY is currently on the scene and determining which residents will require assistance. If you or someone you know has suffered damage due to the fire, the Red Cross may be able to provide assistance and information. Please call our 24-hour number at 1-877-REDCROSS (733-2767). For more details on our response to the fire as it happens, please follow us on twitter at twitter.com/redcrossny.

  3. Been watching this from 7th floor across the way since it broke almost 4 hours ago!!! It seems to have gone from bad to worse……yikes, I hope the fire dept knows what it’s doing cuz this did not look like it was that bad when it started.

  4. Every few minutes the view from my bedroom window turns jet black and visibility goes down to zero from the smoke. My whole apartment smells like burning fabric. I don’t know that there’s enough Febreeze and lysol in the world to kill this smell.

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