Closing Bell: Fresh Direct Cherry Picking in Bed-Stuy?

“Fresh Direct. Our food is fresh. Our customers are spoiled.” Someone needs to add: “You can say THAT again!” …though, for all I know, the food isn’t fresh either.”

I love it! YOU CAN SAY THAT AGAIN!!! 🙂

Thanks, Leo. You are right. And people who make such generalizations about the area simply have no clue because they base their opinions on hearsay and not the facts. But that is the power of the blogosphere: to give power to the ignorant.

Flesh Direct, if they really are redlining areas NEED TO BE SUED. They are depriving/denying their services by saying “we won’t sell to you because you don’t live in the right house/building”.

Now…Trader Hoe’s delivers just to Manhattan…I’m a little miffed that they’re willing to deliver from 14th Street all the way “up” to the “top of the world” in Manhattan for a small fee but won’t make a much shorter trip to Brooklyn to our house for the love of money… But, feh…who cares. It’s just TJ’s…and they’re opening another soon in Brooklyn. Anyway, it seems more consistent for them to deliver to just one borough. It seems more legally defensible…and I’d bet they consulted with their attorneys on it. But Fleshy D looks like it’s headin’ down a costly track if it continue this discrimination.

And yes, to the one above who mentions the fume-spewing trucks: AGREED. Horrible! I think I was the FIRST person decrying FD’s trucks (pre-NYT articles) as soon as I realized we now had diesel fumes, idling rumbling, double parking and resultant driving hazards and honking, not just in the AM when bodegas get their deliveries in the nabe but nearly all hours of the day and well into the night. Horrible. Just the worse sorts of truck engines too that should be taken out of circulation because of their inefficiency and pollution-creation. Just because the box is all dressed up like a new billboard doesn’t make the truck any newer. Have a look at one sometime.

I have thought it would be appropriate to add a note to their more common taglines emblazoned in the graphics on the sides of their trucks. It runs something like:
“Fresh Direct. Our food is fresh. Our customers are spoiled.” Someone needs to add: “You can say THAT again!” …though, for all I know, the food isn’t fresh either.

I mean, who needs refrigerated toilet paper? (Is it safe to defrost toilet paper on the counter or do you have to defrost it overnight in the fridge?…my mother used to defrost it in the oven all night which was warm from the pilot light and we never got sick.)

I would LOVE to know how much more pollution is created by this new “delivery system” what with all the fuel for transporting huge amounts around, refrigerating products indiscriminately, adding a TON of single-use cardboard to the waste stream?!!!

Plus, I’ve seen plenty of trucks (are these drivers all documented workers???) with only ONE staffer…just the driver. So, the truck sits there idling, double parked and empty while the poor guy has to run all over the place. I wonder what these drivers are paid and what kind of tips they get. I hope it’s not the HORRIBLE non-pay grocery stores have gotten away with for years!

FortGreener/TheGrammarLady

Let’s cut to the chase. Let’s be real. The tenants in this building will be affluent white folks. That’s why Fresh Direct will cater to the building and not the surrounding area.

gary