Closing Bell: Fresh Direct Cherry Picking in Bed-Stuy?
What’s so special about this building? Unlike most addresses in Bed Stuy, Fresh Direct delivers here. Conspiracy or just business?
What’s so special about this building? Unlike most addresses in Bed Stuy, Fresh Direct delivers here. Conspiracy or just business?
Fresh direct is expensive, not fresh, and limited selection. You also need to order your groceries days ahead of time.
What’s their appeal?
Foodtown on Fulton also delivers, as do most grocery stores in the area.
It’s an appeal beyond me.
I have been emailing FD for the past 2 years encouraging them to deliver to my block. As an earlier poster stated, they will go to some parts of 11216 – just not MY part. It is beyond irritating. There are plenty of well-heeled folks in South Stuy who would love to use them, environmentally unsound or not. However, thanks to the Bed Stuy Blog, I just found out that Super Foodtown has online ordering and delivery (and they have been adding lots of organic stuff), so FD can now kiss my ass.
Well I called and emailed and tried to get fresh direct to Prospect and Franklin to no avail – and THE TRUCKS DRIVE THROUGH MY STREET TO GET TO AREAS WHERE THEY DO DELIVER ! It makes no sense. As a couple with a kid and no car, Fresh Direct would have been v. helpful. My neighbors also emailed….Finally we bought a used car and now go to Fairway in Red Hook which is infinitely better ! Screw Fresh Direct. Who needs them….
“This building is right across the street from the Marcy projects. If there was anywhere that was “dangerous” it would be here…”
Not so. Being across the street from the Marcy Houses is not the same as having to go into them. That’s why many people who feel safe on Smith Street would never go into the Gowanus Houses.
And, yes, many parts of Bed-Stuy remain dangerous and crime-ridden. As 5:36 notes, crime stats verify this. Pointing to the safest parts of the neighborhood doesn’t disprove that other parts are populated by a low-income demographic that contains the areas criminals (even though the remainder of these residents are decent and law-abiding).
I can’t deal with dumping 20 pounds of cardboard into the trash with every FD order. Until they switch to the re-usable containers like the ones Peopod uses in the midwest, I’m using FD as rarely as possible.
And however allegedly fancy that “Mynt” building is, it’s ugly and has a stupid name.
All in all, seeing any comments stating that Flesh Dissect refuses to deliver, for example 10:04PM’s comment mentioning deliver to a nearby building but not the townhouse, is completely shocking. Does Flesh have any legal grounds for this or is it absolutely exposed to a class action suit?
And Bren, I’m glad you acknowledged my humor…so little appreciation out there otherwise! “Our customers are spoiled!” “I mean”, does it take a genius not to start at that stupid, foot-in-mouth tagline. Who in the heck do they have doing their PR-Marketing?!
With regards,
FG/TGL
I live just east of Franklin in 11216. Fresh Direct will drive down our street and deliver to the fancy Corcoran condo building directly across the street, but refuses to deliver to our brownstone. While I realize it may not be cost effective to deliver to our little building, I imagine as the holidays approach Fresh Direct would get some business from the 11216 side of the tracks (at least from me when I try to feed 15 family members for Thanksgiving!).
A couple of years ago, I couldn’t get FD delivery in Brooklyn Heights. It just takes time. Can’t we all just get along?
love love fresh direct. it is a life saver and it’s a big deal to have delivery. if you are working parents with kids, it is the best.
think it’s right to fight to have it.