Closing Bell: Corcoran Shifts Some Borders
Today Assemblyman Hakeem Jeffries, who has been in the news for trying to curtail the practice of real estate agents making up names for neighborhoods, sent out a press release commending the Corcoran Group for “changing their advertising practices by moving the eastern boundary of the Prospect Heights community back to its proper border, and…
Today Assemblyman Hakeem Jeffries, who has been in the news for trying to curtail the practice of real estate agents making up names for neighborhoods, sent out a press release commending the Corcoran Group for “changing their advertising practices by moving the eastern boundary of the Prospect Heights community back to its proper border, and correcting several listings that had improperly marketed Crown Heights properties as located in Prospect Heights.” According to the release, Jeffries sent a letter to Corcoran asking the brokerage to recognize the traditional boundaries of Prospect and Crown Heights in its ads so as not to “inflate housing prices in the Crown Heights community to the detriment of both working families who reside in the neighborhood and the prospective residents who are being deceived.” (While he’s at it, the assemblyman may want to look into Corcoran’s borders for Clinton Hill, which evidently stretches to Bedford Avenue.) Jeffries still plans to intro legislation requiring the city to set up an official process for renaming neighborhoods, so “Pro-Cro” is safe for the moment.
“older friend of mine who grew up in Crown Hts says he never heard of Prosepect Hts.”
Speaking of the riff raff in BoCoCa, it’s a rare day when I agree with Pete (let alone Pete and benson in the same day), but a friend of mine who grew up in Park Slope says she never heard of Prospect Heights either.
(And, Pete, I find it impossible to believe that you have a friend who is OLDER than you!)
“It may be stupid to think you are in a different neighborhood because another neighborhood is across the street, or even a block away, but far too often, one neighborhood is perceived as “good”, the other bad, dangerous, or at best, “sketchy””
Agree with Montrose. My landlord advertises my building as being in Brooklyn Heights, but really it’s on the Cobble Hill side of Atlantic Avenue. No question that Brooklyn Heights is perceived as good and Cobble Hill bad, dangerous and sketchy. Have you seen the riff raff in BoCoCa???
[sarcasm alert]
older friend of mine who grew up in Crown Hts says he never heard of Prosepect Hts.
Was all Crown Hts to him. then other side was Park Slope
it might be a waste of time in a political sense, but i support this. brokers need to be more honest. south of greenwood is not “park slope.” i’ve seen places in the heart of bed-stuy marketed as “williamsburg.” it’s deliberately misleading. the underlying issue is truth in advertising, and i support that wholeheartedly.
“Jeffries still plans to intro legislation requiring the city to set up an official process for renaming neighborhoods”
Since the City has no official process for naming neighborhoods (thank God nobody up to now thought this was an appropriate role for government), why would there be an official process for renaming them?
But while we’re at it, maybe we can make Carroll Gardens, Red Hook, South Slope, etc. revert back to being South Brooklyn. And Bay Ridge is once again Yellow Hook, epidemics be damned!
“According to the release, Jeffries sent a letter to Corcoran asking the brokerage to recognize the traditional boundaries of Prospect and Crown Heights in its ads so as not to “inflate housing prices in the Crown Heights community to the detriment of both working families who reside in the neighborhood and the prospective residents who are being deceived”
Really?
REALLY????
What a joke.
“The city has always been one of shifting and changing neighborhoods, but now there is an expectation that the way things have evolved over the last 30 years ago are somehow sacred, and must be preserved in that state for all time.”
Neighborhood boundaries may be somewhat fluid, but the perceptions are not as easily free-flowing. It may be stupid to think you are in a different neighborhood because another neighborhood is across the street, or even a block away, but far too often, one neighborhood is perceived as “good”, the other bad, dangerous, or at best, “sketchy”, whether that’s even true or not.
Take Crown Hts/Prospect Hts. One friend has joked that as you go up Franklin Ave towards Flatbush, on either side of the street: if amenities are on the block, you’re in Prospect Place, if there are none, you’re in Crown Heights. One “good”, the other “bad”, and of course, ridiculous, as both are technically in Crown Heights.
At least Corcoran stopped calling Crown Heights “Brooklyn, Other.”
“This neighborhood name/border nonsense, however…”
…..is just dumb. Yeah, I agree on that.