Blue Marble Flagship Store To Close
The rising rents of Atlantic Avenue have claimed another victim: Blue Marble Ice Cream, whose flagship store opened at 420 Atlantic Avenue back in 2007, will be moving out in the coming weeks, a result of the landlord’s efforts to raise the rent. “We’re very sad to leave the neighborhood, especially since this was shop…
The rising rents of Atlantic Avenue have claimed another victim: Blue Marble Ice Cream, whose flagship store opened at 420 Atlantic Avenue back in 2007, will be moving out in the coming weeks, a result of the landlord’s efforts to raise the rent. “We’re very sad to leave the neighborhood, especially since this was shop our ‘first-born,'” said founder Alexis Miesen in an email, “but we were left with no alternative.” Ice cream fanatics need not totally despair though: Blue Marble’s other stores on Court and Underhill are going strong—and you can always get a scoop at The Flea on Saturdays! You can see the $3,500-a-month listing for the new space here, though, from what we hear, 900 square feet might be overstating the case a bit.
FUplease:
I think you summarized the mindset of the Brooklyn landlord quite well. We should start a consulting business to landlords. There are people in the community who really know what would and would not do well and it’s always funny to me to see what some of these landlords bring into their spaces.
Here’s a similarly sized space in a nearby, but not so favorable location:
Whitman Houses (Store # 19)
140 North Portland Avenue
Brooklyn, NY 11205
Rentable Square Footage: 960
Rent: $35.00 per square foot
$33,600 per year/$2,800.00 per month
Basement/Basement Access not Available
$3,500/month really doesn’t sound bad.
11271…totally agre re Pintchik on Bergen. Great result. Don’t know what financial results Pintchik will get, but I bet they end up with premiums too.
This is terrible. I agree with some posters that the scoops were on the pricey side but my wife and I loved going there once a month or so for a treat. Nice people working there and I loved the pistachio, creamsicle and butter pecan. So sad to see this go and be potentially replaced with another GD high end women’s clothing store. (that was frustration and not actual inside info).
FSRG:
Nothing wrong with nail salons….there are just so many of them. I know they do a great business.
“is this a good thing?”
Personally I don’t think it’s a good thing, but this is what NYC does. It changes. All the time. I don’t own commercial property, so while I might not love the decisions that landlords make, I really don’t have much say in the matter. All I try to do is speak with my wallet, but sometimes that backfires too and places I love and support close up.
NYC changes ALL the time. That is the beauty of it. I try to roll with it as much as possible, and not bitch too much about things that really are just a part of the capitalist system that we’ve decided to embrace. I don’t agree with this landlord, but he’s free to do whatever he pleases.
P.S. Tangent….there was this great store called Super Savers on 7th Avenue between Union and President that closed 2 years ago and is STILL empty. The landlord is getting what he deserved. He had a great tenant, got greedy, and now he’s “paying” for it. But it’s that damn Berman realty guy who’s a total ass anyway so I’m not surprised.
Too bad, it’s a nice place.
I don’t think $3000 range is so high for that space, actually. Would have hoped they could have made $ at that rent.
Brooklyn landlords are a bit deluded though. A lot of small timers. We end up with a commercial deadzone/tragedy of commons:
–Rents are attractive so interesting/meritorious start-up businesses get going.
–Area shows a little blip of excitement.
–Deluded small-timers raise rents to level approaching lower Manhattan, despite fact that foot traffic doesn’t justify it.
–Businesses that started excitement can no longer afford to be there and move on.
–Empty storefronts or new businesses opened by mediocre businesses deluded by their ability to pay inflated rent.
–Empty store front.
Seeing this all up and down 5th and parts of 7th in PS.
11217 – I am not necessarily refuting your premise that most LL dont care about who the tenant is (although frankly most PEOPLE dont care much about anything beyond there own interests so I am not sure why we should pick on LL) BUT you seem to imply that it is wrong (or not in the ‘community interest’) to rent to nail salons? I dont get it – if they “do good business” (and I doubt there customer base hurts the neighborhood) why is that a negative?
You were here lurking and posting before you took a shower????? Ewwwwwwwwwwwwwwwwwwwwwwwwwwww.