Blue Marble Flagship Store To Close
The rising rents of Atlantic Avenue have claimed another victim: Blue Marble Ice Cream, whose flagship store opened at 420 Atlantic Avenue back in 2007, will be moving out in the coming weeks, a result of the landlord’s efforts to raise the rent. “We’re very sad to leave the neighborhood, especially since this was shop…

The rising rents of Atlantic Avenue have claimed another victim: Blue Marble Ice Cream, whose flagship store opened at 420 Atlantic Avenue back in 2007, will be moving out in the coming weeks, a result of the landlord’s efforts to raise the rent. “We’re very sad to leave the neighborhood, especially since this was shop our ‘first-born,'” said founder Alexis Miesen in an email, “but we were left with no alternative.” Ice cream fanatics need not totally despair though: Blue Marble’s other stores on Court and Underhill are going strong—and you can always get a scoop at The Flea on Saturdays! You can see the $3,500-a-month listing for the new space here, though, from what we hear, 900 square feet might be overstating the case a bit.
quote:
you don’t sign 3 year leases.
but does that apply to unsustainable fad businesses like this one?
did mall beanie babie stores ever sign 10 year leases? no.
*rob*
I’m sad that shop is closing, as I think it’s the best Ice-cream in Brooklyn. I hope they take a shop closer to where I live.
DIBS is right – you don’t sign 3 year leases.
Well, a rent of $2,000 or less for that place IS way below market. Bleue Marble should have been a lot more savvy about negotiating the lease under those terms.
Blue Marble is overrated.
Let’s see, they moved in at the height of the boom, 2007, and the landlord is doubling the rent now?? OK, either I am wrong and the economy is doing a hell of a lot better than I thought, the landlord is delusional, or I’m completely missing something??? What’s going on?????
you mean there’s not enough money in brooklyn to support a business that charges ten bux a scoop!? shocking.
it’s sad to see places close, but it’s even sadder to see peoples wallets get raped.
*rob*
Also, the listing says 900 sq. ft.
The landlord must be complete idiot and an asshole. That said, the tenant should have been more savvy about his lease. You don’t open a business with plans to invest in the space and only take a 3 year lease. That’s just ridiculous. You get a 10 year lease with a 5 year option. If the business doesn’t work, you declare bankruptcy and walk away from the lease.
I’d like to hear more from the store owner on this issue.