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The first thing we thought about when we read the opening paragraph of yesterday’s Crain’s article dropping the big news that Barney’s was eyeing Cobble Hill for its first Brooklyn location of the Barney’s Co-Op was the new Two Trees rental building at 200 Atlantic Avenue. And then, sure enough, further down in the piece: “The company would not provide details, but real estate insiders speculate that Barneys will take space on Atlantic Avenue, the thoroughfare that is already home to upscale clothier Steven Alan and home decorator Jonathan Adler.” The retail space at 200 Atlantic would make perfect sense, in our humble opinion. Or maybe they’ll take over the lease from Urban Outfitters, which clearly ain’t working out too well.
Making Book on Barneys [Crain’s]


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  1. Maybe you don’t shop when I do, but that Urban Outfitters always has people shopping in it when I’, there. It’s a pretty decent spot too, right around the corner from TJ’s and an American Apparel. Just because you don’t shop there doesn’t mean other people aren’t shopping there.

  2. It has been noted that the good Doctor often administers to those in need of his services with little more than a humble “D.S.” monogram noted on his Saville Row tailored cuff.

  3. I thought it was a good location for urban outfitters. There are many colleges and private high schools in the area. Brooklyn Heights has a huge student population and several large dormitory buildings on Clark Street. In addition there is St.Francis Collge, Brooklyn Law School, Brooklyn poly-tech, as well as Pace right across the Bridge.
    The myth that only seniors live in the area is just that, a myth.

  4. I really don’t understand why Urban Outfitters didn’t put an Anthropologie in that space, or a store featuring their housewares and furniture. Either would fit the demographic perfectly.

  5. I really don’t understand why Urban Outfitters didn’t put an Anthropologie in that space, or a store featuring their housewares and furniture. Either would fit the demographic perfectly.

  6. Urban Outfitters is for a rich college student demographic. Cheap schmattes tarted up for the 20-year-old set and sold for way too much money. Not exactly Cobble Hill & Brooklyn Heights, eh? What is amazing is that it has lasted so long.

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