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The first thing we thought about when we read the opening paragraph of yesterday’s Crain’s article dropping the big news that Barney’s was eyeing Cobble Hill for its first Brooklyn location of the Barney’s Co-Op was the new Two Trees rental building at 200 Atlantic Avenue. And then, sure enough, further down in the piece: “The company would not provide details, but real estate insiders speculate that Barneys will take space on Atlantic Avenue, the thoroughfare that is already home to upscale clothier Steven Alan and home decorator Jonathan Adler.” The retail space at 200 Atlantic would make perfect sense, in our humble opinion. Or maybe they’ll take over the lease from Urban Outfitters, which clearly ain’t working out too well.
Making Book on Barneys [Crain’s]


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  1. Stop saying we shouldn’t have nice shopping in Brooklyn! Brooklyn has been so under-served for so many years that people think they need to go to Manhattan to shop. It doesn’t have to be that way.

  2. 11217 You are right that I do not know what they sell at barneys co-op, I have never been there. I was never a big fan of the regular barneys, even when they had their big once-a-year sale. I liked Paul Stewart and Brooks Brothers and Bergdof Goodman. Nothing in Bloomingdale’s ever fit me right and I found the barneys sales staff to be off-putting.

  3. Yes, and sorry about the Urban Outfitters comment…I thought you were saying the photo above would be a good place for an Urban, but now that I reread it, I realize you meant that the neighborhood was a good fit for Urban.

    I think that’s correct. My friend says that they give each Urban 3 years to develop a following to do well. This one is gaining momentum as time passes. I was in there 2 weeks ago and it was mobbed. I’m still unsure why Mr. B is saying it’s not doing well. I wonder if that’s based on fact or conjecture.

    It appears we do agree.

  4. Barney’s co-op is NOT expensive business clothes.

    It’s NOTHING like the real Barney’s…it’s Barney’s CO-OP.

    The co-op is all young people’s clothing…moderately expensive with a TON of all the latest jeans, shoes, etc. They carry Juicy Couture, Theory, Marc Jacobs John Varvatos, 7 for all mankind,…etc etc etc…

    I don’t even think I’ve seen one business suit in a Barney’s co-op. Ever.

    Again…if you haven’t been to a Barney’s co-op, why are you discussing what they sell? Wrongly, I might add.

    This kind of store appeals to a young group…go check out one of them…everyone shopping there is under 40.

    See Minard…I’m agreeing with you…everyone over there isn’t old! But get your facts straight.

  5. 1.I know there is an urban outfitters on Atlantic avenue, try to follow the thread. Someone wrote that it was an odd place for it. I argued that actually there is a good size demographic for it.
    2.I like Gracious Home, and I don’t find it any more a rip-off than Barneys. Probably less so.
    3.Buying used furniture (most of it total crap) and buying expensive clothing are two entirely different things.
    For a man, if you are dropping a thou on a suit, you want good sales help and expert tailoring. You don’t want Atlantic Avenue, I just don’t think so. American Apparel yes. Urban Outfitters yes. But expensive business clothes, no. That’s what Manhattan is for.

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