Sales Half-Done at be@schermerhorn
This is pretty impressive: Just four months into the building’s relaunch, more than half of the 246 condo units at be@schermerhorn are now spoken for. The building reached the 20% mark in July and 40% in August. As previously noted, the turnaround wasn’t hurt by the 26 percent price cuts that went into effect before…
This is pretty impressive: Just four months into the building’s relaunch, more than half of the 246 condo units at be@schermerhorn are now spoken for. The building reached the 20% mark in July and 40% in August. As previously noted, the turnaround wasn’t hurt by the 26 percent price cuts that went into effect before Jamestown Properties relaunched the building last spring.
be@Schermerhorn 40% Sold in Three Months [Brownstoner]
be@Schermerhorn Passes 20% Sold Mark [Brownstoner]
be@schermerhorn is an advertiser on Brownstoner
Q – How can you not love Macy’s?
A – I’m a guy.
(I’m guessing that was directed at me, since I’m the only one who bashed Fulton.)
Nothing wrong with Fulton. Plus, Macy’s. How can you not love Macy’s?
They’re already starting send out closing letters. From what I heard they have been pretty swamped with new contracts so its quite possible it’s above the 50% sold mark.
I used to live in that general area and loved Fulton St. It wasn’t pretty but you could find pretty much everything. Now it’s becoming more upscale since the snobbier folk have discovered it. It’s a great location- close to everything but i would hate to live in a high rise again.
“pretty impressive”
26% price collapse, sales half not done and a champagne toast? Bar pretty low these days.
***Bid half off peak comps***
“I think the Fulton Mall area is a complete crap-hole, but I guess I’m in the minority.”
I agree it is crappy but with all the new buildings in the area (Toren, Forte, Brooklyner, Avalon ect) you have to realize that it’s already starting to change over. H&M is moving in there either next year or the year after.
IF it did take another 28 or so months from today to sell out total marketing time for this project will be just over 4 years. Looks like they are currently on pace to do better.
OBBP is approaching the 50% sold mark (so I am told) as well. Many more units to sell than Be At, so could take measurably longer to well out.
Comparing these two properties, it appears positive location attributes that include many nearby mass transportation options are beating out attributes associated with adjacency to a large public space / park and waterfront, all else being equal.
Anyone able to tell me how these two projects compare regarding quality of construction?
Admittedly, I don’t like hi-rise buildings, so that probably biases me a bit. I checked out some models when it first opened (2 years ago?) and felt they were way overpriced (plus, they seemed a lot smaller in person than I expected, based on the quoted sizes). The prices have dropped quite a lot, but I never went back.
I just can’t ignore the proximity to Fulton St… every time I walk around there, I can’t stand it. However, it’s the best place to live if you need a store that sells sneakers, cell phones and gold. There must be 20 of ’em within a couple blocks.
I guess I place a higher priority on location than amenities. (I’d rather be in a small walkup in Cobble Hill than in a big apt here.)
m4l is exactly right. The only serious downside to these units are the lack of in-apartment laundry capacity.
Does anyone know if this sales effort includes the space on the (comparably) low-rise side on Schermerhorn? I seem to recall that originally those were planned as larger multi-level/townhouse-like units.