Development Watch: Pacific Blue Spreads to Dean Street

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The mini-city that Eli Karp is building on the Prospect Heights/Crown Heights border is expanding beyond the scope of its original name. When construction started at 925 and 935 Pacific Street in early 2006, the project was being referred to as Pacific Blue. Seemed like a fine enough name to us, but at some point earlier this year, the marketing gurus that decide this kind of thing did a name-change, christening the Loading Dock 5-designed development Hello Living. When we passed this construction site at 802 Dean Street, however, it all made sense: Pacific Blue was just too geographically constraining. The sign here suggests it’s the seventh building in the series. Any more in the pipeline? GMAP P*Shark DOB
Development Watch: Hello Living Spawn Growing Up [Brownstoner]
Saying Hello (Living) to Pacific Blue [Brownstoner]
Development Watch: Ambitious Plans on Pacific [Brownstoner]

What's Happening