Live and learn. We launched Brooklyn Record almost exactly a year ago with the idea that there was a whole lot of stuff going on in Brooklyn that had little to do with real estate and that wasn’t being adequately covered in any one blog. We still think it’s a valid concept but we’ve decided to leave it to someone with deeper pockets to try and to stick to our knitting here at Brownstoner. It’s been hard trying to support two brands and creating artificial boundaries editorially; frankly, it’s also proven a lot harder to support a general interest blog with advertising. Going forward, some of the things we’ve been putting in the Brooklyn Record basket in recent monthslike storefront openings and closings and the more human-interest side of real estate, for examplewill find a home under the Brownstoner umbrella. Other topics, like kick-boxing classes and indie rock concerts aren’t going to make the cut.
In other news, we’re in the process of upgrading the site to a new system that will dramatically improve the user experience and strengthen the sense of community. Within the next few weeks, readers will be able to have their own profile pages which they can use to track comment threads, upload photos of their house or apartment and connect directly with other readers. The new system will also make the Forum much more flexible and user-friendly. We can’t wait.
Onward and upward.