Please Take The New Brownstoner Survey
It’s been a couple of years since we asked you to fill out a reader survey so here we are again, on bended knee, hoping that you’ll take a couple of minutes to give us some anonymous feedback and data. This will help us enormously to demonstrate to potential advertisers what an educated, free-spending crowd…
It’s been a couple of years since we asked you to fill out a reader survey so here we are again, on bended knee, hoping that you’ll take a couple of minutes to give us some anonymous feedback and data. This will help us enormously to demonstrate to potential advertisers what an educated, free-spending crowd you are–plus some of the information is just kinda interesting to see, which you will, cuz we’ll share it with you when the survey’s done next week. So waddya say? Here’s the link. Thanks!
Education question is not quite right…there’s not really a choice for “college graduate.” College undergraduate implies some college, but not graduation.
Run out of windmills, acajou?
It is very simple to compare the results with the census data by zip to get racial/ethnic data…. no big deal.
Hey BSD I am breathing just fine thankyou. I design and administer surveys for a living so I think I can spot a flawed survey when I see one.
I guess if Brownstoner is happy with his 300+ survey responses and his advertiser dont ask critical questions thats fine. But when a blog presents itself as providing information about Brownstone Brooklyn I have to wonder what Brooklyn we are talking about. I think its pretty interesting that given the social and economic diversity of NYC and Brooklyn in particular that Brownstoner doesnt care to measure whether the diversity of his readership reflects the diversity of Brownstone Brooklyn homeowners/potential homebuyers. To clearly ignore one important demographic aspect (that is race/ethnicity) when you have included most other basics seems suspect to me.
I doubt the real estate brokers, restaurants, stores, plumbers, craftsman or anyone else looking to sell me services/goods cares whether I’m gay, straight, bisexual, transexual or asexual.
Neutrogena might care that I’m pasty white and in depsparate need of sunscreen.
Love you too, Acajou, though over 300 responses in the first two hours hardly qualifies as an epic fail and FWIW we’ve never had a single advertiser request the racial/ethnic breakdown of readers.
Acajou, take a breath. Maybe the thought is that knowing what people consume and their income/education is enough for the advertisers. Maybe they dont care the color, just the purchase interest.
I work in this field and we go after a mindset/psychographic/needstate more than pure demographic.
Brownstoner,I mentioned the last time you did this survey that a racial/ethnic category should have been added. Get some professional help with your survey design cause its weak. And then maybe try piloting your survey first to catch errors. How can you possibly share anything with your prospective advertisers if you cant even collect basic demographic information correctly! Epic fail.
Interestingly, no question regarding ethnicity/race, yet so many of the comments here have ethnic/racial overtones. Also, not to mention relationship status. Is that ‘PC’ enough?