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Photo by Barbara Eldredge

Right now, it’s just a parking lot. But when 85 Jay Street went on the market two weeks ago, every developer in the city took notice.

Residential development at the site — which takes up an entire block — could increase Dumbo’s current population by 44 percent. And condos there could sell for more than those at the nearby Pierhouse — where apartments start at $2,850,000.

When we talk about 85 Jay Street, we’re talking about a big building. And even bigger money.