About four years ago, Mike Marmo, the owner of Curbside, saw an opportunity to change the way businesses and customers manage their waste needs.
He invested in e-commerce technology, giving general contractors, builders, developers and homeowners who are doing renovation projects the ability to order and track waste disposal assets — dumpsters, trucks, etc. — by simply going online and pressing a button.
For general contractors, the Curbside portal provides useful data like sustainability and diversion metrics, how many containers are ordered, how frequently they’re being picked up, etc. A GC never has to ask for reports again — they can simply access them via the portal by logging in.
Without this technology, according to Marmo, the data is difficult to acquire because there’s no transparency. “With our data, because it’s constantly being updated as it’s happening, and because we’re presenting all different pieces of information — where we took the materials, the tonnage, yardage, timestamps, facilities, costs, etc. — we’re giving GCs everything that they need and more. It’s us presenting the entire lifespan of their waste from beginning to end in real time.”
For homeowners, the Curbside technology operates as an educator. When a homeowner starts a renovation, there’s typically little understanding of the waste stream — the flow of waste that comes out of that renovation’s demo, construction, and clean out phases.
The Curbside website portal explains what a cubic yard is or a ton looks like, or what a 10-yard container looks like, among other things. “The general population doesn’t usually understand the lingo, the pricing, or how waste disposal works,” said Marmo. “We wanted to make an easily accessible and enjoyable digital experience that consumers have come to expect for all services.”
Now, with Curbside, homeowners get a login and can order and track their containers, and watch in real time as the truck is on its way.
“We’re simplifying the process, on mobile and web, to make waste removal more of a household conversation.”
For more information go to the website here.
[Photos via Curbside]