toren-101410.jpgThe Toren supermarket may not be happening, but that news last month apparently hasn’t done anything to diminish buyers’ hunger for apartments. (Last month’s price cuts could have had something to do with it as well.) According to a press release that went out yesterday, 13 apartments at the 38-story tower at 150 Myrtle Avenue in Downtown Brooklyn went into contract in the last week alone, bringing the total number of units sold to 156 and the percentage sold to 65.


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  1. “My issue with Williamsburg isn’t the addition of people and retail, it’s the fact that I personally can’t stand most of the people who live there. Just like some people hate Park Slope as evidenced by the brilliant Daryl Lang. :)”

    – beat me to it with the Daryl Lang comment

    “I find Williamsburg to be too contrived and a disney-fied version of what a hipster enclave is supposed to look like.”

    – i don’t know what this means.

  2. DH,

    I think the addition of new residents and everything that Williamsburg has attracted is great too.

    My issue with Williamsburg isn’t the addition of people and retail, it’s the fact that I personally can’t stand most of the people who live there. Just like some people hate Park Slope as evidenced by the brilliant Daryl Lang. 🙂

    It’s just my opinion.

    But in terms of filling in dead space with people, that’s good all around. I find Williamsburg to be too contrived and a disney-fied version of what a hipster enclave is supposed to look like. I wouldn’t say the same about Downtown Brooklyn.

    Plus I think Williamsburg has some of the ugliest architecture of anywhere I’ve seen in this country. Downtown still has a nice mix of beautiful old buildings mixed in with the newer stuff. Some of which I like (Toren) some I don’t (Forte and Oro).

  3. “Downtown Brooklyn is becoming a more livable place with lots and lots of new residents. How can that be construed as a bad thing??”

    I’m gonna put this quote away for a rainy day….

  4. You know there is a lag in reporting, you are looking at records how old?

    Nevertheless, you can go there yourself and see the people walking around Flatbush, and all that without any retail yet. Imagine when there are actual stores on Flatbush and Willouhby to shop in.

    Also, rumors of new restaurants in MetroTech now that that security firm is gone.

  5. Trolley dodger, my “bogus” information comes from the city, you know, that bogus administrative entity that records sales. The information on the contracts comes from Streeteasy, which receives it from the brokers. No source is ever perfectly accurate, but your protestations remind me of the famous line: “who are you going to believe? me or your own eyes?”

  6. Oro is almost 70% sold at this point. No idea where your bogus figure is, meant only to scare prospective buyers. Brooklyn Gold, Avalon and Andrea will bring in a churn of rental population. There are also a number of vacant lots that will eventually be built, adding to the concept of a dense neighborhood of highrises and services over the next 10 years. Thats a mid-term sense of growth. For now, it’s not even half finished.

  7. 11217, I think the fools are spending 700K for a 2-bedroom apartment. Again, I think it’s totally fine to say that the area will improve, and already is better, and developments are great. Lying about the sale rate to fool people, not cool.
    The Oro sold 152 units, out 303. That’s exactly 50%, 2 and half years after they started closing. It is what it is, not negative to be be negative, but accurate. They still show units “in contract” to make up for that 2/3. These “contracts” have been out since 2007.

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