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This may be looked back on as the moment sellers came to grips with the market reality: Yesterday Toll Brothers whacked prices on 36 units at the Northside Piers, its luxury waterfront project in Williamsburg. While these are hardly the first en masse price reductions we’ve seen, they may be the first example of large-scale, high-percentage cuts at a top-tier development. Take Unit 11G, for example: The 1,244-square-foot three-bedroom just went from $1,208,990 to $894,990, a dollar reduction of $314,000! And Unit 9G: Was $1,160,990, now’s $884,990. Prices on most of the other units were reduced only 10 percent or so, but still, this shows that Toll is getting serious about selling this stuff.
Development Watch: Northside Piers From Above [Brownstoner]
Putting the Pier in Northside Piers [Brownstoner] GMAP
Sales Begin at Northside Piers [Brownstoner]
Toll Brothers Making Less Money [Brownstoner]
The Edge Tops Out [Brownstoner]


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  1. Hiya Reatrds! I see this Gentrification “Thang” imploding, LMMFAO.

    I wonder how many retards are regretting moving into these Condos? The carrying cost is unbearable and the value is dropping like a rock! Imagine you brought into the lie last summer and now Troll Brothers are cutting the price by 35% and still you make payments on a depreciating asset! Man this is going to get good, so tighten up those Ass Cheeks…

    The What (Obama will save us..)

    Someday this war is gonna end…

  2. This is a positive sign for those of us looking to buy. Surfing around Trulia, I’m starting to notice more and more condos and co-ops in decent areas that are either reducing their price, or coming on the market at a much lower price than they would have six months ago. As someone hoping to buy at the end of this year, that’s appealing.

    That said, I feel bad for the folks who bought into this condo at the higher prices and are now watching their values drop.

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