Shangri-La' No Paradise for Buyers. Or Brokers.
Seems like two brokerages weren’t enough to get buyers interested in a newly constructed, but aesthetically challenged, Greenwood Heights condo building. Our pals at StreetEasy passed along a tip that there’s been a changing of the marketing guard for the colorfully named Shangri-La at 710 Sixth Avenue. Prudential Douglas Elliman is now handling sales for…

Seems like two brokerages weren’t enough to get buyers interested in a newly constructed, but aesthetically challenged, Greenwood Heights condo building. Our pals at StreetEasy passed along a tip that there’s been a changing of the marketing guard for the colorfully named Shangri-La at 710 Sixth Avenue. Prudential Douglas Elliman is now handling sales for the development, replacing Brooklyn Properties and Brown Harris Stevens. Elliman has apparently shed the building’s name—it’s now more somberly listed as simply 710 Sixth Avenue—though there’s been no price chopping along with the other changes. (Surprising, given that none of the 15 units found a buyer over the last couple of months.) The apartments are still averaging around $600 a square foot, with the lower floor condos going for about $400 a foot and the upper-floor apartments asking in the $750-a-square-foot range. What’s going on here? Could it be that people just don’t want to pay up to live in an ugly, generic building?
710 Sixth Avenue [Street Easy] GMAP
Listings: 710 Sixth Avenue [Prudential Douglas Elliman]
New Development: Greenwood’s Shangri-La (Not) [Brownstoner]
word on the street is that its now 90% sold thanks to the curbed writeup!
hurry up!!! time is running out!!
remember its a LUXURIOUS building with BEUATIFUL HIGH-END FINISHES!!!
HAHHAHHAA!!!!!
ha
ha
ha-ha
-the bitter renter!
Indeed. And with such subtlety. In fact I’d say they put the “b” in “subtle.”
Boy, the shills for the developer really came out today didn’t they ladies?
no comment on the building, but not using a roof deck?
what? I’ve had proper roof decks 2 different times, including now, and I used the previous one and this one all the time.
mine now is very clean and has amazing views of the city (from billyburg). there’s a shared gas grill and tables and chairs.
what’s not to like? when we have friends over, they love to hang out there.
[sound of crickets]
After looking at several projects in the Slopes, I cannot believe the extraordinary value provided at Shangri-La. Similar projects with fewer conveniences would be double in price just a few blocks away in the North Slope. This is actually very good construction, with beautiful high-end finishes. I can’t ask for a better location for my money and I wouldn’t mind living here at all.
I agree, this is truly a high end building with great finishes, lovely views, bright and spacious apartments, private and shared roof decks, elevator, etc. etc. I actually looked at the apartments and liked them very much, enough so that I have an offer in to buy one of the units. Change is good, enjoy it while you can!
Congratulations to the South Slope – this is just what we needed. A modern luxurious building with very nice finishes, hope other developers follow.
Guys! I have looked at several projects in the neighborhood and was very impressed by this one. We love the south slope location; it’s a quite nook away from the hustle a bustle of a main street thorough fare. The quality of the finishes that this developer used is obviously of high quality ( have u priced any of these products?). Hopefully, this project sets the bar for others builders to follow with the quality and attention to details.