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The folks who brought you The Satori at 342 Bond Street in Gowanus changed marketing teams this week, switching from The Developers Group to Corcoran. While we suppose there’s no harm in trying something new when you’re not getting any traction, we doubt the 34-unit development’s problems have much to do with which broker is pitching its listings. We didn’t have the time or the historic data to figure out whether the switcheroo was accompanied by some significant price cuts, which seems like the far more important element in getting some of these things sold. When we checked in a month ago, there were only two units in contract and another six with contracts pending; as of today, there are 28 27 units for sale with Corcoran, suggesting that at least two of those pending contracts didn’t go through.
The Satori Listings [Corcoran] GMAP
Checking In On The Satori [Brownstoner]
Price Cuts at the Satori [Brownstoner]
Satori Condos Get the Chop [Brownstoner]
Development Watch: 340 Bond Street [Brownstoner]


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  1. It not only be near a soon-to-be Superfund site full up with dragons and the floating corpses of poisoned leviathans, it’s near “multiple” subway lines, by which I mean both the F and the G! Oh, and a bleak ten to fifteen minute walk through desolate lands across yond canal to the M,R–depending on how hard the winds be blowing. Arrgggh. And they’d best be praying that Fresh Direct delivers vittles to that blasted landscape.

  2. Everyone knows the canal is dirty; I would think if the EPA actually gets it added to the list of national priority sites (just a proposal at this point) that means it will be getting cleaned up – a plus as far as anyone considering living in the area is concerned, no?

    The views from the roof are pretty cool, since there is nothing high rise in the immediate vicinity. You can see a long way to the east across the Park, downtown Bklyn, lower Manhattan…I know, the canal ain’t exactly pretty.

  3. Hey Brownstoner, I think it’s 27 units available if you want to update your story, not 28; the 630 Union St listing in the middle of that page on the Corcoran site you link to is not at Satori. My understanding is that there were 6 or 7 signed contracts with another 4 or 5 offers accepted at this point. They need 50% or 18 to begin closings, I believe. The # of Ks they have signed now lets them declare their condo plan effective, and they are hoping to get their C of O by the 15th.
    I agree they need some price cutting, to the top and bottom floor units, based on what I’ve seen recently on the market – something I relayed to TDG a couple of times, with my comp evidence. I think that’s only a matter of time, and it may be that while they haven’t lowered ther prices any further officially, they may be getting more flexible in their negotiations. Some of the comps I sent them had been holding out at higher levels for a much longer time (11/07) before getting very ‘real.’

    The units are pretty damn nice inside, IMO, after looking at just about 30 buildings in Brooklyn and LIC during my search. I think your exterior shot used in the story is very flattering, especially with the trees now in bloom.

    I’d be interested to see how how their sales compares with other new Brooklyn development on sale for roughly the same length of time – given the market, I think Satori isn’t doing that badly right now.

  4. Corcoran needs to do what they do best. They need to actually RAISE the price. Even in this market they need to uphold their rep as having the most unrealistically overinflated, unrealistic pricing.

    And please Corcoran, call it Carroll Gardens, even though you can throw pebbles in the Gowanus from the roof.

    Rentals by September.

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