House of the Day: 63 South Portland Avenue
It’s hard to imagine a way to make this listing less visible: List it only on your 1998-looking website with no address, no interior pictures and just a few lines of text; then put a small sign in the window and spend no money on a New York Times ad. Brilliant! Of course, the survival…
It’s hard to imagine a way to make this listing less visible: List it only on your 1998-looking website with no address, no interior pictures and just a few lines of text; then put a small sign in the window and spend no money on a New York Times ad. Brilliant! Of course, the survival of behind-the-times brokering tactics is a bargain hunter’s best hope. In this case, the listing is 63 South Portland Avenue, a five-story, 22-foot-wide brownstone on Fort Greene’s most fabled park block. The fact that it’s a five-family and the listing says “creativity required” suggests this baby will take some work, but it could well be worth it at the asking price of $1,700,000. GMAP
So who are the old guys in Bed Stuy we should check out?
Right, MM! Your main point is actually my main point. 🙂
So true, Dave and Brooklynista. I’ve said that here for a while.
On the other hand, people looking for homes in those neighborhoods, especially Bed Stuy, should check the old guys out. Many other old time residents, who may have bought their homes from these brokers, or the current broker’s parents, still come to them to list their homes, because they are loyal, and many just don’t trust the newcomer realty firms, often with good reason. The local broker may not have a fancy website, won’t have a cappuccino machine, and hip and happening brochures, but they know their stuff, and know every house on every block.
that person standing in the window is creepy.
“It’s hard to imagine a way to make this listing less visible…”
Ahhh, the shadow inventory keeps mounting.
***Bid half off peak comps***
That’s actually sad when that happens…the fact that Eva was one of the first in the neighborhood and lost all that “market share” to the biggies.
I see that happenning in Bed Stuy as well. The local people are all pretty nice and low key and then you have all those yahoos from Corcoran slithering all over!!!
> “Ha! so snarky, it glitters!”
Indeed I do.
I agree that the website and general marketing style is severely outdated and amateurish when it’s compared to that of the big gun brokerages. I’m also not surprised by some of the reviews I’ve seen of Eva Daniels’ business where her agency is characterized as sloppy and unprofessional. However, FWIW, Eva Daniels is viewed as THE realtor of choice to many old school residents of Clinton Hill/Fort Greene. That’s because as an apparently self-taught, enterprising African American female, she staked her claim on moving real estate in so-called “fringe” nabes when other more “mainstream” brokerages in the borough wouldn’t have dreamt of it. Enter the pre-bubble/bubble period of the mid-90’s to 00’s when the Corcorans, BHS, Douglas Ellimans, etc. began making serious claims on Fort Greene/ Clinton Hill on behalf of their gentrifying clientele — Eva’s game got blown out of the water, so to speak. Nevertheless, because of her very long history and deep roots in these neighborhoods, she’s apparently been able to still pull down listings in these parts.
Not speaking for or against her, just saying that Eva Daniels is a Ft. Greene oldtimer, and she’d be familiar to you if you’d been attending brownstone preservation events in the 80s and 90s:
http://ny.therealdeal.com/articles/owners-seeing-green-in-fort-greene
http://query.nytimes.com/gst/fullpage.html?res=9807E2DE143AF932A15756C0A9669C8B63&sec=&spon=&pagewanted=all