building
Man, they can’t seem to give this Joralemon Street building away. When we wrote it up in January, the 5-unit building had already been marked down from $4.25 million to $3.595 million and had been handed off to Eric Heras of the Developers Group. Now, it appears, Mr. Heras has jumped ship to Corcoran, bringing the listing with him but applying the scalpel again to the price tag. Despite its lovely location and beautiful facade, the current owners, the Watchtower group, managed to completely ruin the interior with one of the most sterile, institutional feeling renos we’ve seen, especially for this part of town. To his credit, Heras has put up twenty photos so at least prospective buyers know what they’re getting into. Despite the cosmetics of the interior, this place is 4,800 square feet, so at some point this starts to get interesting. Are we there yet?
108 Joralemon Street [Corcoran] GMAP P*Shark
HOTD: Brooklyn Heights Conversion Candidate [Brownstoner]


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  1. Mr. B – are we going to have an Open House Wrap-Up on this past weekend’s open houses? I am so curious about that 3rd Street house in PS — wondered if it was the imaginary house I’d buy with my imaginary 2+ million ….

  2. “except that you cannot possibly get a move-in house in the heights for 3.6M. More like 5M. ”

    4000 square feet @ $6m in the heights?!
    in your broking dreams!

    listing 861269 at corcoran is 5600 sq ft for 3.9m “steps from the promenade” and is already an owners quad with a rental.

    So I think you CAN “possibly” get a move-in house for 3.6m, and I didn’t even look very hard.

  3. Anon 12:03, that makes sense some sense except that you cannot possibly get a move-in house in the heights for 3.6M. More like 5M. If spent 1M on this it might be worth as much as 6M.

  4. the moved the printing operation up to Red Hook NY (not brooklyn) but a lot of the other activities like seminars and conferences are staying in Brooklyn. They are unloading some BH properties bcs they are building a couple of huge buildings in Dumbo. Centralizing their assets

  5. Yes, it looks like they own most of the real estate right adjacent to the Brooklyn Bridge. I wouldn’t be surprised if they don’t have the largest real estate holdings (at least in value) in Brooklyn.

  6. Thanks Webster. Very interesting renovation- not my taste but I love the old stuff. From what I understand, the Watchtower is selling off a lot of the Bklyn Hgts property and I think they are moving their main operation elsewhere. Not sure how accurate that information is but a friend whose father is a Witness told me that.

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