HOTD: Broker Switcheroo at 777 Rugby Road
When 777 Rugby Road last popped up on this blog, it was asking $950,000 and being listed with Mary Kay Gallagher; now the price is $975,000 and Corcoran has taken over the job. We’re a little surprised that the property hasn’t sold yet, but a commenter on the Open House Picks thread suggested some reasons:…
When 777 Rugby Road last popped up on this blog, it was asking $950,000 and being listed with Mary Kay Gallagher; now the price is $975,000 and Corcoran has taken over the job. We’re a little surprised that the property hasn’t sold yet, but a commenter on the Open House Picks thread suggested some reasons:
The other reasons the house could be priced under the 1 million mark is that West Midwood stretches all the way down to Avenue H, has a lot of active red-bricking in that part of the nabe, and is quite a ways from Prospect Park and the ever improving amenities of Cortelyou Road. You need your car for groceries, etc…, whereas Ditmas Parkers and Park Westers, PPS residents and the Beverley crowd can easily get away without one most of the time.
Nevertheless, seems like an odd strategy to bump up the price on a place that hasn’t moved yet.
777 Rugby Road [Corcoran] GMAP P*Shark
Open House Picks May 5 [Brownstoner]
more and more brooklyn agencies DO cobroke..whether they are forced to or by business sense it doesn’t matter…but they DO. Corcoran is full of BS with their sales pitches..Barbara built a beautiful company and an amazing website…the numbnuts who work there now follow a script, are brainwashed and 90% end up failing. the bully tactics win. they do no more than the other companies when it comes to open houses or marketing but the name carries and they win. half the agents at corcoran can barely spell their names
more and more brooklyn agencies DO cobroke..whether they are forced to or by business sense it doesn’t matter…but they DO. Corcoran is full of BS witht heir sales pitches..Barbara built a beautiful company and an amazing website…the numbnuts who work their now follow a script or fail. the bully tactics win. they do no more than the other companies when it comes to open houses or marketing but the name carries and they win. half the agents at corcoran can barely spell their names
I agree 2:33pm!!
It seems thats all Corcoran has going for it self that “we charge a higher commission because we have/need to co-brokeâ€
Most other agencies will probably co-broke but sure they would prefer not to. They obviously don’t make it a big TO DO when they do.
I think I would take the lower commission. Then if my house did not sell, all you have to do is tell the agent to Co-broke and I am sure they will….
Obviously 1:46pm works for Corcoran, clearly…
The difference between Corcoran and other smaller agency is that Corcoran makes you sign an exclusive at a much Higher % then other agency, and most times they end up-co-broking with the smaller agency like Mary Kay, because she has the customers looking to buy in the area and Corcoran does not!!!
I happen to know that Mary Kay does co-broke. I was bidding on the Stratford Road house that Mary Kay has in PPS, that is currently “in Contract”, and I lost out on it and I was told by Mary Kay that this deal is a co-broke..
So I guess 1:46 was wrong.
Just a little side note on most deals whether it’s Corcoran, or any other agency when the deal is “in contract†or once it closes, we generally have no idea if it was a co-broke or not!!!
No agency post this:
“SOLD and YES WE HAD TO CO-BROKE”
I would like to commend Brownstoner for pointing out that you don’t need a car “most of the time”
“….whereas Ditmas Parkers and Park Westers, PPS residents and the Beverley crowd can easily get away without one most of the time”.
Now if Brownstoner had just tossed in that if you do sometimes “need” a car that Zip Car is the way to go. On our monthly pilgrimages, to buy stuff for the house fix up, we need to keep track of just where we parked our silver or red Zip Car at the Home Depot, Lowes, etc. lest we try to open someone else’s Zip Car that is parked in a near by spot.
Apart from the occasional car rental (for big bulky Home Depoty stuff), we just take subway, bus or express bus to anything that’s not in walking distance from DPW.
Corcoran can get more because Corcoran co-brokes. A Corcoran agent wouldn’t have been allowed to bring a buyer to this listing while it was in the hands of Mary Kay. Mary Kay, however, is welcome to bring her buyers to any Corcoran listing out there (including this one). Small agencies charge a lower commission because they don’t share it. Not co-broking severely limits the number of people who will see your listing. You get what you pay for.
It’s the Corcoran brand effect. Ya gotta pay for it. Now go out there and live who you are.
Seems to me that the seller wants a certain price to get out and he had to pay corcoran more than Mary Kay would have taken in commission so he/she increased the price. I doubt very much that moving the property to corcoran and raising the price will actually move this place (corcoran is just a very fancy website after all), but we will see. I think that anyone serious about buying in the hood would have looked at a Mary Kay listing. Probably an easily influenced inexperienced seller.
2.5% diff.? not enough to make issue over. Maybe the 2 basketball hoops in front of the garage will be thrown into deal now.