Brownstoner Reader Survey Results
As promised, we’ve got the results of the reader survey that ran from last Friday morning through Monday afternoon. Based on the 882 responses (out of the 100,000 or so people who visit the site every month), 52 percent of readers are male and 48 percent are female (with at least one abstension). Exactly half…
As promised, we’ve got the results of the reader survey that ran from last Friday morning through Monday afternoon. Based on the 882 responses (out of the 100,000 or so people who visit the site every month), 52 percent of readers are male and 48 percent are female (with at least one abstension). Exactly half are in their Thirties, two-thirds have household incomes in excess of $100,000 and more than 95 percent have a college degree or higher (we expect to see fewer typos going forward!). In terms of geography, 85 percent of readers live in Brooklyn, with the greatest numbers hailing from Park Slope, Clinton Hill and Carroll Gardens, in that order. Of the two-thirds of respondents who own their own home, 57 percent own a house, 26 percent own a co-op and 17 percent own a condo. It’s also a conservative bunch: 71 percent have a fixed-rate mortgage, 19 percent a variable and 10 percent are debt-free. Lastly, more than 60 percent of renters plan to buy a place within the next two years (less than 4 percent plan on never owning). Anything surprising to you in those numbers?
Time for the Brownstoner Readership Survey [Brownstoner]
Buildings, that is.
Less than 1% isn’t so hot. Even direct mail gets an average 3% response rate. If you want to use these results to increase ad revenue, you may want to try again.
Believe me, that would not help Brownstoner any. Calender Girls – not.
However, a calender featuring Brownstoner readerships’ exteriors/interiors might have some more appeal.
Maybe this blog could be called ‘Parksloper.’
I also agree, that although I love the figures, the sample polled is probably nonrepresentative and cannot be used to make too many inferences.
But, keep up the good work!
Hmmm, we actually thought it was a pretty good turn-out. Obviously rife with sampling error though.
I would like to see more information on historic homes in East New York (Brooklyn), there are many affordable brick and frame homes in East New York, and the community is improving alot.
I work in magazine publishing and whenever we do a survey, we offer a prize to incentivize response. BS might want to try that. With a good prize, he could probably triple his response rate (or more). BS–try approaching advertisers to barter for something that readers really want.
Extrapolating from 882 (sample) to 100000 (population) would be ok if the sample was selected appropriately (randomly). However with this type of volunteer survey, sampling is not random, so the results are likely to be biased in one way or another. This is basic statistics, people reading this blog should know this if 95% of them have a college degree or higher.
I expected more responses. This is an active community that uses and appreciates this site, why is it so hard for us to help out when asked? It isn’t even like public broadcasting stations, they ask for money, Brownstoner only asked for a couple of keystrokes.
Piss poor showing on our part.