Accepting No (Sugar) Substitute
Prolific Brooklyn photog justiNYC sent us this shot of the Sweet’N Low building across Flushing Avenue from the Brooklyn Navy Yard. The email sparked our interest so we embarked on some hardcore research (okay, we googled it) and discovered that, lo and behold, the factory still operates as the company’s production headquarters. Turns out the…
Prolific Brooklyn photog justiNYC sent us this shot of the Sweet’N Low building across Flushing Avenue from the Brooklyn Navy Yard. The email sparked our interest so we embarked on some hardcore research (okay, we googled it) and discovered that, lo and behold, the factory still operates as the company’s production headquarters. Turns out the sugar substitute was invented on site here in 1957. According to a recent book by Rich Cohen called Sweet and Low (reviewed last April in Brooklyn Papers), for most of its history the company was run remotely by one of the founder’s daughters who barricaded herself into her house in Flatbush and relied solely upon the phone and fax machine.
Sugar Substitute…and Spice [Brooklyn Papers]
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it is a pretty cool book, read it if you have that chance.
met the author at a book signing, nice fellow.
Interesting.
That sugary smell ain’t Sweent and Low it’s the sweet smell of luxury lofts.