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As Curbed reported yesterday, the eight-unit condo development at 868 Metropolitan Avenue in Williamsburg sold out in just seven weeks. (This news came via an email announcement from the team at Douglas Elliman responsible for marketing the project.) So the question now is, Was it the free Vespas they were giving away (well, throwing into the deal might be a better way of putting it) or the $400-a-foot prices? GMAP


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  1. Hey DH, ditto – there’s nothing like eyewitness testimony. You don’t have to get married to anyone or anything, just go see what’s up. Man, things have changed since I was single.

  2. Ty, it all depends on the price of the property and how they built it. An elevator can easily add $100,000 to building costs, top quality materials can easily cost 2 or 3 times more than just OK materials, labor can range from $100/day to $400/day depending on their qualifications, experience and union-status, and so on.
    Some of those costs pay themselves back if you are going to own long-term (energy saving double-paned glass, radiant-floor heating, solid construction) and some are more about quality of life (elevator, sound-proofing, fancy appliances.) As a developer, you can pick a strategy to make money in all sorts of markets, from super-cheap to extra-fancy. You have to figure what people will want to pay for, so that’s a bit of an art.

  3. ” What are you some kind of bigot or something? I don’t understand. ”

    haha – it’s like a half hour walk from where I live and everyone says to stay away. maybe i should go and provide a full review with pictures in the forum.

  4. Yeah, my buddy lived near “Pumps” and he said he was VERY happy that he was already shitfaced when he wandered in there one night. Apparently the entertainment and sobriety don’t mix well.

    But back to the property. I don’t understand. How did the developer make any money?! I thought they had to charge $700-1000 per square foot for this level of quality and “luxury” living… Did $400 per sq ft even cover their costs?!

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