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There’s now a hip-looking marketing campaign up at 490 Fulton, the future home of Filene’s Basement. What’s being marketed in this campaign is 30,000 square feet of ground-floor space and 18,000 square feet on the second floor. (If you’re interested, you can text “490” to the number 88500.) We’ve covered plenty on the commercial and residential growth in Downtown Brooklyn, so it’ll be interesting to see how this plays out. Anything in particular you think would work here?
Filene’s Basement Coming to Fulton Mall [Brownstoner] GMAP


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  1. TjMaxx and Best Buy are neighborhood killers??!

    A Best Buy moved into the base of 15 Central Park West, which is arguably the premier luxury residence in Manhattan where apartments routinely sell for over $5000 psf.

    A TJMaxx just moved into where the Terrance Conran Shop was on 58th. Another is moving near Carnegie Hall. Another is in Chelsea.

    Are those neighborhoods dead?

    I guess ignorance really is bliss.

  2. Pretzel, I don’t think anyone would consider Fulton Street mall as a neighborhood. It’s destination shopping and services for the office crowd as well and has always been that way.

  3. A Bed, Bath, & Beyond would be nice–they carry lots of different stuff at a range of price points; they show up on a lot of people’s registries/gift lists; it’s good one-stop shopping when you’ve moved or have so other life change (nursery, cat lounge, whatever). Plus a new location could take the strain off of some of their other locations.

    A big hardware store to fill the void left by the closure of Sid’s would be great. Although of course Sid’s closed because they didn’t have enough business, so there’s that.

    There’s a Staples on 4th Ave., so it seems a little close for another location.

  4. The last thing the Mall needs is a big box store like Best Buy. And TJ Maxx is terrible. Once places like either of those stores movein, it’s a real neighborhood killer. Please say it isn’t so. . .

  5. It’s a perfect opportunity for Gap to fill in its Banana Republic offerings (Brooklyn Heights) and Old Navy offering (Atlantic Center.) Also, if the space is not marketed as a whole, an independent offering that would combine knowledgeable salespeople selling home goods, hardware and cookware would be ideal. (Much like the original Fortunoffs on Livonia Avenue.)

  6. I second, third and fourth a Bed Bath and Beyond. There is no place like that in North Brooklyn and I’m sick of having to go to the overcrowded one on Sixth Ave.

    A Container Store and a Staples would be nice.

    And a real, large, fully-stocked hardware store. Where people who work there know what they’re doing.

    And A GROCERY STORE. I don’t care about Whole Foods, just give me something that isn’t a bodega or an ovepriced cocktail party supply shop.